James Bachini

June 2011

  • Translation Options When Advertising Globally

    When scaling successful campaigns to different countries the biggest stumbling block can be the language barrier. Unless you are a fluent or have a babelfish at hand the chances are that you are going to need some help to translate your ad copy. There are a number of options and we have outlined each below…

  • Google confirms SEO value in Plus One

    The following snippet was displayed in our Adsense account this morning: Does this mean the plus one is affecting searches carried out by people socially linked to your gmail account or does it mean there is a global SEO value in plus ones. Probably both so why isn’t the plus one button as widely spread…