Monthly Archive: July 2013

Ideas for improving landing pages 0

Ideas for improving landing pages

The following is a list of proven methods that can improve the ctr and cvr of a landing page. Big Bright Buttons – Have you split tested different buttons, button text etc? Copy and Text – Persuasive text is key and an art form in itself. Images – Every image on that landing page should be there for a reason, a padlock suggests safety and confidence, a arrow draws attention...

Cupid sells Flirt/BeNaughty to Grendall Ltd 0

Cupid sells Flirt/BeNaughty to Grendall Ltd

Cupid announced this week that it is selling it’s casual business to Max who was a founder at Cupid and now runs rival dating company Upforit Networks for 43 million. Here’s the info provided to affiliates: Dear Partner As you may already know from our public announcement made through the London Stock Exchange yesterday, Cupid plc has agreed to sell its Casual Assets to Grendall Investment Limited. The buyer, Grendall,...

Facebook Social Graph, Start of the end for online dating? 0

Facebook Social Graph, Start of the end for online dating?

Today Facebook launched the social graph in the UK. You can see from the below screenshot how this can be used to search for friends and friends of friends who are single. Could this be the start of Facebook entering or getting more involved in the online dating world? With the introduction of #hashtags it was clear Facebook was treading on Twitters toes. Now social graph is a clear attack...

Using Google Fonts on Landing Pages 0

Using Google Fonts on Landing Pages

This is how you can use Google web fonts on your landing pages, blog posts and web pages. The benefit of this is that the font is loaded from a remote server include on the Google APIs so it does not depend on the local storage of that font on the users computer. This makes it great for landing pages as it will render the same on Windows, Mac, Android,...