Monthly Archive: June 2016

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Display / PPC / Social / Tutorials

27/06/2016

Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing campaigns targeting people who are already somewhat aware of our brand/content/offer. Conversion and retargeting tracking...

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News

18/06/2016

Jim.am has moved to JamesBachini.com

Welcome to the new blog. I have updated the design with a new theme and some pretty pictures. I changed the domain name too as I wasn’t doing anything with the last one and wanted to keep a personal blog anyway so this will suit me more. I still plan to talk, rant and go off the rails about online marketing mainly but this also gives me a bit more...

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News

14/06/2016

Microsoft to buy Linkedin

News this morning is that Microsoft is going to buy Linkedin for $26 Billion USD. Now I’m not saying we are in a new .com tech bubble but… Linkedin has 433 million users. That would give a cost per user of $60usd. Now my first thought is that if Microsoft spent that money on advertising a $60 cpa is about $58 more than it would cost to get users to...

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Display / Social / Traffic

09/06/2016

Facebook changes ad text guidelines

Facebook has changed it’s policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High Text. The higher band your ad comes in the lower your quality score and less traffic you will get or higher you will have to bid. We’ve found a few things out from our initial tests with the new...

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Code

07/06/2016

Alert box on click through to offer

The following example will allow you to create an alert box when the user clicks through from your landing page to the offer page. This can be useful to remind users of your offers value proposition, sign-up requirements (double-opt in?) or just to increase conversion rate on the offer end. A working demo is available here: preclickwarning.htm <html> <script> function offerAlert() {     alert(“$50 credit has been applied to your...

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James Bachini is co-founder and CEO of JSEcoin Ltd, a blockchain startup working to utilize browser based mining to reduce the excessive power consumption of traditional cryptocurrencies.

This blog was mainly written while working in ad-tech for around a decade where he launched two successful companies Jet Internet Marketing Ltd and Media Cambridge Ltd.