Monthly Archive: February 2017

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How to sell anything

I saw this online and thought it was a really good infographic to show what happens on the other side of the sales marketing divide. For most online marketers the thought of having to make a phone call or actually talk to someone probably seems a bit alien. We just buy high volume traffic, dump it on a high converting landing page and wait for the money to roll in....

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Passing URL parameters (GET variables) on a PHP redirect

This was something quite simple that shouldn’t have taken me as long as it did to figure out. I had traffic going to one url: http://myserver.com/lander.php?source=google&campaign=no1&c1=foobar I wanted to split the traffic to try two different conversion funnels. The thing was I needed to keep the source, campaign, c1 variables in the url and pass them through to the following landing page so they could be tracked correctly. So I...

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Publisher Side Ad Platform Statistics

This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I’ve thought for a while that Facebook should be able to enter this market and using their vast amount of user data increase CPM’s for small publishers. As of yet this hasn’t been widely adopted and Adsense still dominates. Google also own Doubleclick which is used more widely by larger advertisers.