Monthly Archive: March 2017


Capitalisation of Links Test

I thought an interesting split test would be to test if links that are capitalised get more clicks than ones that don’t. For example: – standard (control) – Capitalised This was for a site that wasn’t a personal name and contained a full directory and page like Here are the results: Case Clicks Leads Standard 37065 1080 Capitalised 35531 1024   From this I would suggest that...