Author: James

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Progressive Optimisation

When looking at conversion rate statistics for a new traffic source it is important to optimise the zone ids as efficiently as possible. What I tend to do is work out roughly what conversion...

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Sky Bet Closes Affiliate Program

Had this come through today from Sky bet who are one of the biggest gambling operators in the UK. Notice of Termination of the Sky Betting and Gaming Affiliate Programme We are writing to...

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Example Media Buy Proposal Letter

Dear Sirs, My name is James Bachini, I am a media buyer for Media Cambridge Ltd and I would like to make you an advertising proposal regarding your website www.example.com We can pay in...

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Pop Under Code 2017

This code is used for running pop under traffic on your own site. It adds an onclick function to every link on the page which opens a new tab with the clicked link and...

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Capitalisation of Links www.MySite.com Test

I thought an interesting split test would be to test if links that are capitalised get more clicks than ones that don’t. For example: http://www.jamesbachini.com/ – standard (control) http://www.JamesBachini.com/ – Capitalised This was for...

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How to sell anything

I saw this online and thought it was a really good infographic to show what happens on the other side of the sales marketing divide. For most online marketers the thought of having to...