Capitalisation of Links Test


I thought an interesting split test would be to test if links that are capitalised get more clicks than ones that don’t. For example: – standard (control) – Capitalised

This was for a site that wasn’t a personal name and contained a full directory and page like

Here are the results:

Case Clicks Leads
Standard 37065 1080
Capitalised 35531 1024


From this I would suggest that links that aren’t capitalised get more clicks. One thing I would note is that this was only run on one campaign and it was likely caused by the standard link looking more natural and less like a promotion. Also it’s pretty close so variance could have certainly played a part but 70k clicks is a decent sample.

Just another thing worth testing on your landing pages if you are have natural looking links on them.

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