Category: Books

0

Book: Zen and the art of motorcycle maintenance

This is a modern classic. To be honest I only found out it was written 40 odd years ago when I got to the end. It is a brilliantly written piece by Robert Pirsig that tells the story of a father and son on a journey across America. The story is a front for a deeper underlying discussion of philosophy. This is in no way an easy read. It has...

0

Book Review: How to Be an Imperfectionist – Stephen Guise

This book was mentioned by Robert Gryn, the Voluum guy. I think there must be quite a few affiliates, digital marketers and high performers who are on the OCD scale. This book is about perfectionism which is very closely related or part of that scale. OCD is obsessive compulsive disorder. I’m terrible for it. I can’t sit at a table without straightening cutlery. For some reason I feel better if...

0

Book Review: How To Get Rich – Felix Dennis

This book was recommended on someones most life changing books list. Despite the guru title it’s actually quite a bit different to the standard Tony Robbins spin-offs. The writer Felix Dennis isn’t selling anything, there’s no upsells or hidden agenda. He’s an older guy that made a lot of money in magazine publishing and floated a large electronics mail order company in the US. His net worth is quoted in...

delivering happiness tony hsieh 0

Book Review: Delivering Happiness – Tony Hsieh

To get through this you are going to need to read a hundred or so pages of why Zappos is such an amazing company how how they are changing the world. That said Tony does make some interesting points throughout the book. His story of how he got started in the tech industry first with Linkshare and then with Zappos is quite an interesting read. Profits > Passion > Purpose...

0

Book Review: Will it fly – Pat Flynn

This book is about testing an idea before you go all out and build a business around it. Pat goes through some interesting thought experiments based on what you want personally and how your business idea will fit in to that. There is some good information about market research in there. I particularly like the P.L.A.N.E. section i which stands for: Problems – look for problems your clients may have...

0

Book Review Finch Premium Posts 2016

It’s really hard to find any kind of information from experienced performance marketers. You generally have to wade through all the gurus who have no real idea or sign up to a paid forum full of newbies. Finch is an English guy I believe who now lives in Thailand, has been doing affiliate marketing for ever and now runs a smallish team. The guy obviously knows his stuff and there...

The intelligent investor –  April’s Book of the Month 0

The intelligent investor – April’s Book of the Month

The intelligent investor is to fund managers what cashvertising is to marketers. First published in the mid twentieth century it now comes with an updated commentary which is as good as the book itself. Graham inspired a host of famous investors including Warren Buffett and this book mirrors my own opinions about going against the trends of the stock markets. Always buy low when everyone else wants out and thinks...

The 4 hour work week – March’s Book of the Month 0

The 4 hour work week – March’s Book of the Month

The 4 hour work week – Timothy Ferris This was a tough one to include or not. I really can’t stand the guy or his writing style but a lot of what he says is good advice. I’ve read this and the 4 hour body and am taking a break before reading the 4 hour chef. I think if you read one of his books a year, that’s plenty 🙂...

The Innovators – February’s Book of the Month 0

The Innovators – February’s Book of the Month

The Innovators is a historical portrayal of the digital revolution. It starts at Ada Lovelace the daughter of Lord Byron who is credited with the first concept of a computer programme and goes all the way up to 2014. The book details the first computers including the one at Bletchley Park which is significant to me because it’s only half hours drive away. The birth of silicon valley and the...

Cashvertising – January’s Book of the Month 0

Cashvertising – January’s Book of the Month

Cashvertising is a classic and would be my first choice for anybody new to affiliate marketing. It was first published a hundred years ago or so by an old school print advertiser. It gives a great overview of the psychology behind marketing and copy writing. The book has become famous in internet marketing circles because to date noone has produced a better foundation for general marketing practice. It is a...