Saturday, October 21, 2017

Book Review: Will it fly – Pat Flynn

This book is about testing an idea before you go all out and build a business around it. Pat goes through some interesting thought experiments based on what you want personally...

Book Review Finch Premium Posts 2016

It's really hard to find any kind of information from experienced performance marketers. You generally have to wade through all the gurus who have no real idea or sign up to...

The intelligent investor – April’s Book of the Month

The intelligent investor is to fund managers what cashvertising is to marketers. First published in the mid twentieth century it now comes with an updated commentary which is as good as...

The 4 hour work week – March’s Book of the Month

The 4 hour work week - Timothy Ferris This was a tough one to include or not. I really can't stand the guy or his writing style but a lot of...

The Innovators – February’s Book of the Month

The Innovators is a historical portrayal of the digital revolution. It starts at Ada Lovelace the daughter of Lord Byron who is credited with the first concept of a computer programme...

Cashvertising – January’s Book of the Month

Cashvertising is a classic and would be my first choice for anybody new to affiliate marketing. It was first published a hundred years ago or so by an old school print...