Category: CPA

A place for rants about cost per action networks and information

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Website Monetization With Cryptocurrency Mining

I haven’t been as active on the blog recently and that is because I’ve been working on probably the most exciting project I’ve ever been involved with. For anyone that isn’t familiar with web based cryptocurrency mining I will give you a quick run down of the technology and the potential. A webmaster places a javascript code similar to an ad network snippet on their website and it carries out...

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Sky Bet Closes Affiliate Program

Had this come through today from Sky bet who are one of the biggest gambling operators in the UK. Notice of Termination of the Sky Betting and Gaming Affiliate Programme We are writing to inform you of our intention to terminate the Sky Betting and Gaming UK Affiliate Programme (the “Programme”) and the agreement entered into between you and Bonne Terre Limited in relation to the Programme (the “Agreement”). As...

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2017 What Works In Digital Marketing Video

This is a really nice round up from Brent Dunn and Ryan Gray of what worked in 2016 and what affiliates and digital marketers can/should be doing in 2017. Talks a lot about local marketing and moving in to areas which aren’t as competitive.

how to choose cpa offers 0

How to choose offers from an affiliate network

The most useful bit of information you can get from your affiliate manager is what offers are running the most volume. This is the only data I ever ask AM’s for because it tells me in no uncertain terms what is competitive on the network at the moment. AM’s are notorious for bombarding us with info on CPC’s (cost per click), the latest and greatest offer for Yemen and their...

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Problems with running traffic to CPA affiliate networks

OK this might be a bit of an eye opener for anyone running traffic to CPA networks. This is obviously a negative post about some pet hates but there is a place for networks in the industry and they have their uses for sure which I’ll go through at the end. CPA networks have “internal media buying teams”. They will tell you there is no conflict of interest and that...

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How To Optimise Online Affiliate Marketing Campaigns

This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you they just get a feel for it. Very few affiliates actually have a set process or mathematical formula they use when optimising. Whether that be creatives such as banners or site ids or mobile devices. I would say...

How Groupon’s landing page has evolved in two years 0

How Groupon’s landing page has evolved in two years

In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a landing page from back then and then one they use today. The lander actually reminds me a bit of some of the dating landing pages which are used throughout the industry. They must still have plenty of volume for...

Matomy Media Group 0

Matomy Media Group

So you think you’ve made it in the performance marketing space? Check out the figures in Matomy’s interim report for a humbling come back down to earth: http://otp.investis.com/clients/uk/matomy/rns/regulatory-story.aspx?cid=813&newsid=441656 Overview of results ($ millions) H1 2014 GAAP H1 2013 GAAP Change GAAP Revenue 107.6 97.3 11% Gross profit 28.8 25.6 13% Operating profit 6.5 4.6 42% Pre-tax profit 13.9 4.1 235% Net income 13.0 3.0 329% Earnings per share 0.18 0.04...

Why postback pixels aren’t good enough 0

Why postback pixels aren’t good enough

What is it with the increase in use with global postbacks? This is where you send the network an id and they send it back to you if it converts. It seems that some affiliates are actually using this type of tracking and optimising on a single tracking system. For the love of god can people stop using postback conversion tracking. It’s terrible, ineffective and most of all limiting in...