Tuesday, June 27, 2017
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A place for rants about cost per action networks and information

How Groupon’s landing page has evolved in two years

In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a...

Matomy Media Group

So you think you've made it in the performance marketing space? Check out the figures in Matomy's interim report for a humbling come back down to earth: http://otp.investis.com/clients/uk/matomy/rns/regulatory-story.aspx?cid=813&newsid=441656 Overview of results ($ millions) H1 2014...

Why postback pixels aren’t good enough

What is it with the increase in use with global postbacks? This is where you send the network an id and they send it back to you if it converts. It...

Exoclicks Big Data Migration

Exoclick has launched their new admin platform in beta. Some improvements include: Real time reporting, stats updated every minute rather than every quarter of an hour. Day parting capabilities and day part reporting Other new...

How not to do maintenance

This was from an affiliate programme for a site which used to have an Alexa top 500 listing!  

Yousif Yalda Recognition

Recognition for being a complete idiot. Don't ever run traffic to Profit Kings Media (PKM) or you'll end up with stupid Skype messages like this:

Neverblue Out of Bounds Thailand 2013

Thank you Neverblue for a great trip to Phuket Thailand, was good to see everyone in the Neverblue team and meet some new faces. Just when you think the out of...

EWA Gone Under

It's not nice to see any company fail (especially when they owe so much to so many) but never in this industry have I seen it happen to a more deserving...

You’d be so pissed off…

You would be so pissed if you had just scaled one of these campaigns and this email came through: One of the funnier restrictions I've seen. God knows what the issue is...

Direct Linking and Retargeting

Here is how to do it, you'll still need a server and a domain. Point all your traffic towards a php file i.e. http://www.mydomain.com/trackandforward.php Then place all your retargeting pixels in to...