Tuesday, February 20, 2018
Home CPA

CPA

A place for rants about cost per action networks and information

Sky Bet Closes Affiliate Program

Had this come through today from Sky bet who are one of the biggest gambling operators in the UK. Notice of Termination of the Sky Betting and Gaming Affiliate Programme We are writing...

Problems with running traffic to CPA affiliate networks

OK this might be a bit of an eye opener for anyone running traffic to CPA networks. This is obviously a negative post about some pet hates but there is a...

Exoclicks Big Data Migration

Exoclick has launched their new admin platform in beta. Some improvements include: Real time reporting, stats updated every minute rather than every quarter of an hour. Day parting capabilities and day part reporting Other new...

How Groupon’s landing page has evolved in two years

In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a...

Yousif Yalda Recognition

Recognition for being a complete idiot. Don't ever run traffic to Profit Kings Media (PKM) or you'll end up with stupid Skype messages like this:

Matomy Media Group

So you think you've made it in the performance marketing space? Check out the figures in Matomy's interim report for a humbling come back down to earth: http://otp.investis.com/clients/uk/matomy/rns/regulatory-story.aspx?cid=813&newsid=441656 Overview of results ($ millions) H1 2014...

EWA Gone Under

It's not nice to see any company fail (especially when they owe so much to so many) but never in this industry have I seen it happen to a more deserving...

Why postback pixels aren’t good enough

What is it with the increase in use with global postbacks? This is where you send the network an id and they send it back to you if it converts. It...

How not to do maintenance

This was from an affiliate programme for a site which used to have an Alexa top 500 listing!  

CPA Tips

Maxbounty tracking with subid in prosper202: /tracking202/static/gpb.php?amount=&subid=#S1# The standard conversion rate I use (probably out of date): //$ > £ = x 0.64 Note that what you buy and sell dollars for is very different,...