Monday, December 11, 2017
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A place for posts about website design, html, image editing and conversion rate optimisation.

Refactoring for ROI in affiliate marketing

The importance of refactoring is well documented in the programming world. But I haven't seen it mentioned in an affiliate marketing context. So what is refactoring? Basically starting again from scratch. So instead...

Ideas for Banner Ad Split Tests

Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise...

How Groupon’s landing page has evolved in two years

In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a...

Google Friendly Mobile Pages Test

Google have provided a tool which checks to see if a site renders clearly in a mobile browser. The tool looks like it is setup at 320px and if your site...

Facebook Share button more effective than Likes?

A recent post at SEOMoz suggested that their research has found a better correlation between facebook shares than Facebook likes. The full post is here and makes for an interesting read....

Online Banner Design Tool

Need to design/modify banners but don't have Photoshop installed? Try this online image editor: http://pixlr.com/editor/ A great little tool for the affiliate that only does image editing once in a blue moon, you...

Ideas for improving landing pages

The following is a list of proven methods that can improve the ctr and cvr of a landing page. Big Bright Buttons - Have you split tested different buttons, button text etc? Copy...

Upgrading to WordPress 4.0 a breeze

I always get the fear when doing major upgrades on any platform. Something is bound to be non-compatible and get messed up. In this instance upgrading to Wordpress 4.0 took about...

Setting up custom facebook and twitter buttons using php

The canonical tag has been a god send for us helping to get pages indexed and clean up site structures. In many sites we use the same php variable for our...
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Designing Banners in Place

Something I don't hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn't possible but...