Monday, June 26, 2017
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A place for posts about website design, html, image editing and conversion rate optimisation.

Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords

I was asked to setup a little campaign for an offline electrical company on "The Google". The business they operate in is electrical testing or PAT testing as it is known...

Capitalisation of Links www.MySite.com Test

I thought an interesting split test would be to test if links that are capitalised get more clicks than ones that don't. For example: http://www.jamesbachini.com/ - standard (control) http://www.JamesBachini.com/ - Capitalised This was for...

Setting up twitter feed to post to Twitter and Facebook accounts

If you don't already have a facebook and twitter account for your company they are really easy to setup. On facebook remember to click the "Create a Page for a celebrity,...

Refactoring for ROI in affiliate marketing

The importance of refactoring is well documented in the programming world. But I haven't seen it mentioned in an affiliate marketing context. So what is refactoring? Basically starting again from scratch. So instead...

Custom wordpress 404 page for SEO

We have recently been purchasing used domain names from Godaddy auctions and Dropday. When we get the domains the first thing we do is look at what traffic they were pulling...

Ideas for Banner Ad Split Tests

Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise...

Google Friendly Mobile Pages Test

Google have provided a tool which checks to see if a site renders clearly in a mobile browser. The tool looks like it is setup at 320px and if your site...

Pretty icons in vector format

Download Font Awesome Vectors and spruce up your sites, ads and landers. Preview below:
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Designing Banners in Place

Something I don't hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn't possible but...

How Groupon’s landing page has evolved in two years

In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a...