Category: Design

Ideas for improving landing pages 0

Ideas for improving landing pages

The following is a list of proven methods that can improve the ctr and cvr of a landing page. Big Bright Buttons – Have you split tested different buttons, button text etc? Copy and Text – Persuasive text is key and an art form in itself. Images – Every image on that landing page should be there for a reason, a padlock suggests safety and confidence, a arrow draws attention...

Using Google Fonts on Landing Pages 0

Using Google Fonts on Landing Pages

This is how you can use Google web fonts on your landing pages, blog posts and web pages. The benefit of this is that the font is loaded from a remote server include on the Google APIs so it does not depend on the local storage of that font on the users computer. This makes it great for landing pages as it will render the same on Windows, Mac, Android,...

Online Banner Design Tool 0

Online Banner Design Tool

Need to design/modify banners but don’t have Photoshop installed? Try this online image editor: http://pixlr.com/editor/ A great little tool for the affiliate that only does image editing once in a blue moon, you lucky souls. Pixlr – The online alternative to photoshop

Resizing images and adjusting landing pages based on screen resolution 0

Resizing images and adjusting landing pages based on screen resolution

So many browsers so many different screen resolutions. Here’s a way to modify html code based on the screen resolution of the browser. In this example I have changed an image but there is no reason why you cant change text, font size or even use it to redirect users who have mobile sized screens. <SCRIPT> <!– if ((screen.width>=1280) && (screen.height>=720)) { document.write(“<img src=\”images/pic.png\” />”); } else { document.write(“<img src=\”images/picsmall.png\”...

iframe to a specific div id on a landing page 0

iframe to a specific div id on a landing page

Below is the code to iframe an offer page but cut out all the stuff you don’t need. This is useful if you just want to iframe the form while using your own images etc. This is setup so you just enter the url and div id you want to jump to at the top of the php page. The height and width of the iframe can be adjusted further...

Ideas for Banner Ad Split Tests 0

Ideas for Banner Ad Split Tests

Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise out the losers and see what works best. There is no single best banner advertisement, everything needs testing and optimising continuously.

Script.aculo.us –  Interactive Landing Pages 0

Script.aculo.us – Interactive Landing Pages

Interaction is key in modern web design and one of the tools I’ve found to be very helpful in making a more interactive environment is script.aculo.us It is basically a javascript inlcude which can provide you with a whole load of effects and functions to use on your landing pages. Check out a simple example I put together here. Download > Unzip > Open test.htm in a browser This simple...

Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords 0

Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords

I was asked to setup a little campaign for an offline electrical company on “The Google”. The business they operate in is electrical testing or PAT testing as it is known here in the UK. It’s the kind of industry where I wouldn’t expect to find much competition when it comes to online marketing. That was until I saw the CPC’s in Adwords for keywords related to his business: This...

My Favourite Buttons For Banner Design 0

My Favourite Buttons For Banner Design

Below is a list of my favourite buttons I keep handy when designing banners. I’m a bit old school and still use Fireworks MX for design simply because I know where everything is on it and it does everything I want it to. After 6-7 years it would be really annoying to switch to Photoshop. Kind of like that time I tried to “upgrade” my XP operating system to Vista....