Saturday, October 21, 2017
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Misc

A place for miscellaneous posts on a variety of different marketing matters.

ben horowitz hard things about hard things summary

Ben Horowitz Hard things about hard things

Andreeson Horowitz is Silicon Valleys leading venture capital firm. Their portfolio itself is worth a flick through at: http://a16z.com/portfolio/ It's incredible how many of the tech startup success stories they have been involved...
delivering happiness tony hsieh

Book Review: Delivering Happiness – Tony Hsieh

To get through this you are going to need to read a hundred or so pages of why Zappos is such an amazing company how how they are changing the world....

Book Review: Will it fly – Pat Flynn

This book is about testing an idea before you go all out and build a business around it. Pat goes through some interesting thought experiments based on what you want personally...

Book Review Finch Premium Posts 2016

It's really hard to find any kind of information from experienced performance marketers. You generally have to wade through all the gurus who have no real idea or sign up to...

What is required to dominate an online niche?

Here is a checklist of factors that need to be taken into account when building an online business. Money Site (main website) High Converting Optimised Landing Page Effective Sales Funnel Lead Magnet / Lead capture...

The truth about online advertising agencies and consultants

I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords...

Fastlane Millionaire – BoM May

The Fastlane Millionaire is a self-help style book aimed at aspiring entrepreneurs. It does contain a lot of egotistical bull sh*t that you normally find in these style of books but...

WhatsApp being used for spam

This is the first time I've seen spam on WhatsApp in the UK. I got two messages from different numbers advertising the same site. I'd imagine they are utilising free sims...

The intelligent investor – April’s Book of the Month

The intelligent investor is to fund managers what cashvertising is to marketers. First published in the mid twentieth century it now comes with an updated commentary which is as good as...

The balance of an online marketers skillset

Effective online marketing requires a balance of skills. A good campaign requires creativity, great design, effective programming and meticulous optimisation. Leonardo Da Vinci would have made a great affiliate. If he was...