Progressive Optimisation
When looking at conversion rate statistics for a new traffic source it is important to optimise the zone ids as efficiently as possible. What...
Category: Tracking
I genuinely believe I know more than anyone else on the planet about tracking online marketing campaigns, mainly because I’ve learned from messing it up more times than anyone else on the planet.
Capitalisation of Links www.MySite.com Test
I thought an interesting split test would be to test if links that are capitalised get more clicks than ones that don’t. For example:...
Passing URL parameters (GET variables) on a PHP redirect
This was something quite simple that shouldn’t have taken me as long as it did to figure out. I had traffic going to one...
Wasabi Opensource A/B Testing Platform
Intuit have opensourced a enterprise grade A/B testing platform called Wasabi. This runs as an API on a separate server from your site/landers. It...
A simple iOS / Android traffic splitter in PHP
The following basic PHP code will split traffic by device with iOS traffic going to the first out link, Android to the second and...
Option to Disable Adsense Ads
In some cases it is beneficial to provide a link or option for visitors to a site not to see the adsense ads the...
Dynamic Tracking Tokens For Major Ad Networks
Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No...
Setting Up Retargeting Pixels for Adwords and Facebook
Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users...
Setting up Maxmind GEOIP2 Legacy Database with PHP or Javascript
This is the php code I use to access geoip data from Maxmind’s geoip database: <?php $gpath = getcwd() . “/GeoIPCity.dat”; if (isset($_SERVER[‘HTTP_X_FORWARDED_FOR’])) {...
How To Optimise Online Affiliate Marketing Campaigns
This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise...
