Tuesday, January 16, 2018
Home Tracking

Tracking

I genuinely believe I know more than anyone else on the planet about tracking online marketing campaigns, mainly because I've learned from messing it up more times than anyone else on the planet.

Rotating Offer Pages and Landing Pages in Prosper202

It is really easy to setup rotation of urls in Prosper but if you actually want to track which url is doing better or you want to test different landing pages...

Redirection Methods and Referer Passing

The following are some methods you can use to redirect users from one place to another. I generally use 301 redirects for anything where I want the referer passed through because...

Capitalisation of Links www.MySite.com Test

I thought an interesting split test would be to test if links that are capitalised get more clicks than ones that don't. For example: http://www.jamesbachini.com/ - standard (control) http://www.JamesBachini.com/ - Capitalised This was for...
retargeting on google and facebook

Setting Up Retargeting Pixels for Adwords and Facebook

Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and "seen"...

Scalling Prosper202

An excellent article from prosper202 on how to scale out to multiple servers efficiently: http://prosper.tracking202.com/blog/tutorial-how-your-current-server-setup-is-costing-you-big-time?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+prosper202+%28Prosper202+Development+Blog%29

Mobile Multivariate Testing with SubID’s

Due to slow page load speeds it is advised to keep tracking software to minimum when running mobile campaigns. This caused me a problem when trying to develop and optimise a...

Installing Prosper202 for Affiliate Marketing

Things you'll need to get setup with Prosper202 and affiliate marketing: > A webhost or VPS or Dedicated server (web host is cheapest, Dedi's are most expensive, VPS is a good compromise) >...

Passing URL parameters (GET variables) on a PHP redirect

This was something quite simple that shouldn't have taken me as long as it did to figure out. I had traffic going to one url: http://myserver.com/lander.php?source=google&campaign=no1&c1=foobar I wanted to split the traffic to...

Setting up Maxmind GEOIP2 Legacy Database with PHP or Javascript

This is the php code I use to access geoip data from Maxmind's geoip database: <?php $gpath = getcwd() . "/GeoIPCity.dat"; if (isset($_SERVER)) { $myip = $_SERVER; } if (isset($_SERVER)) { $myip...

Why postback pixels aren’t good enough

What is it with the increase in use with global postbacks? This is where you send the network an id and they send it back to you if it converts. It...