Tuesday, May 22, 2018
Home Tracking

Tracking

I genuinely believe I know more than anyone else on the planet about tracking online marketing campaigns, mainly because I've learned from messing it up more times than anyone else on the planet.

Installing Prosper202 for Affiliate Marketing

Things you'll need to get setup with Prosper202 and affiliate marketing: > A webhost or VPS or Dedicated server (web host is cheapest, Dedi's are most expensive, VPS is a good compromise) >...

346 million clicks handled by Prosper202

Credit where credit is due, for free open source software, Prosper202 is great. I've had a few issues along the way but this software can be scalled to huge volumes relatively...

Direct Linking and Retargeting

Here is how to do it, you'll still need a server and a domain. Point all your traffic towards a php file i.e. http://www.mydomain.com/trackandforward.php Then place all your retargeting pixels in to...

Firing a S2S tracking url from an image conversion pixel

Use this on your landing page: setcookie("cid", $_GET, time()+7*24*60*60, '/', '.mydomain.com'); This sets up a cookie so you can track a click id in www.mydomain.com?accid=123 You could also set this up track any...

Stupidly Simple AB or Multivariate Testing

Here's a simple way you can setup a simple multivariate or A/B split test without any software just using the subid variables provided by an affiliate network and some really basic...

Redirection Methods and Referer Passing

The following are some methods you can use to redirect users from one place to another. I generally use 301 redirects for anything where I want the referer passed through because...

Lessons learned from writing a bespoke tracking platform

For a recent project I wanted to develop a tracking platform which was specifically designed to suit my needs. It needed to be simple to use, capable of handling seven figure...

Loading a conversion pixel on click through

Mobile campaign optimisation throws up a number of issues in regard to tracking. One thing I've found really useful is to load a conversion pixel on click through from the landing...

Mobile Multivariate Testing with SubID’s

Due to slow page load speeds it is advised to keep tracking software to minimum when running mobile campaigns. This caused me a problem when trying to develop and optimise a...

Prosper202 Mod – Set preferences before crashing server

Had a bit of an issue with Prosper crashing once the database got too big. I would log out and leave the analysis preferences set to my biggest traffic source and...