Wednesday, August 16, 2017

Display

A place for posts on media buys and display advertising

Publisher Side Ad Platform Statistics

This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I've thought for a while that Facebook should be able to enter this...
retargeting on google and facebook

Setting Up Retargeting Pixels for Adwords and Facebook

Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and "seen"...

SiteScout RTB – A Walk Through

Update 23/08/12 - If you are interested in working with Sitescout make sure you check out their superb knowedge base. Sitescout is a great traffic source for display advertising. They basically act...

Direct Linking and Retargeting

Here is how to do it, you'll still need a server and a domain. Point all your traffic towards a php file i.e. http://www.mydomain.com/trackandforward.php Then place all your retargeting pixels in to...

Ideas for Banner Ad Split Tests

Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise...

Exoclicks Big Data Migration

Exoclick has launched their new admin platform in beta. Some improvements include: Real time reporting, stats updated every minute rather than every quarter of an hour. Day parting capabilities and day part reporting Other new...
facebook social graph dating

Designing Banners in Place

Something I don't hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn't possible but...

Engage BDR – Self-serve RTB

Have you seen these ads all over the internet? Chances are pretty high it was probably served by Engage BDR. Up until now their minimum deposit just to test a campaign was $25,000...

Disproportionate Tablet Traffc On Google Adwords

Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block...

Facebook taking on Google Adwords

UPDATE: 29th September 2014 - More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version...