Monday, December 11, 2017

Display

A place for posts on media buys and display advertising

Direct Linking and Retargeting

Here is how to do it, you'll still need a server and a domain. Point all your traffic towards a php file i.e. http://www.mydomain.com/trackandforward.php Then place all your retargeting pixels in to...

Facebook changes ad text guidelines

Facebook has changed it's policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High...
retargeting on google and facebook

Setting Up Retargeting Pixels for Adwords and Facebook

Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and "seen"...

Dynamic Tracking Tokens For Major Ad Networks

Google Adwords Search term insertion {keyword="leather couches"} {Keyword="Leather couches"} {KeyWord="Leather Couches"} {KEYWORD= "LEATHER COUCHES"} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens :( Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today {keyWORD} =...

Example Media Buy Proposal Letter

Dear Sirs, My name is James Bachini, I am a media buyer for Media Cambridge Ltd and I would like to make you an advertising proposal regarding your website www.example.com We can pay...

Engage BDR – Self-serve RTB

Have you seen these ads all over the internet? Chances are pretty high it was probably served by Engage BDR. Up until now their minimum deposit just to test a campaign was $25,000...

Exoclicks Big Data Migration

Exoclick has launched their new admin platform in beta. Some improvements include: Real time reporting, stats updated every minute rather than every quarter of an hour. Day parting capabilities and day part reporting Other new...
facebook social graph dating

Designing Banners in Place

Something I don't hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn't possible but...

Publisher Side Ad Platform Statistics

This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I've thought for a while that Facebook should be able to enter this...

Display Marketing Logo Challenge

Wow I don't mind admitting half of these companies I've never heard of before: Display marketing infographic (from http://www.lumapartners.com a good blog actually looking at the industry from an investment perspective) They also have...