Tuesday, February 20, 2018

Display

A place for posts on media buys and display advertising

Publisher Side Ad Platform Statistics

This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I've thought for a while that Facebook should be able to enter this...

New Page Level Ads – Adsense

These new ads are now available in the Adsense platform: They can be added to your adsense site and will only pop on mobile when Google thinks it's a good time to...

Facebook taking on Google Adwords

UPDATE: 29th September 2014 - More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version...

Disproportionate Tablet Traffc On Google Adwords

Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block...

SiteScout RTB – A Walk Through

Update 23/08/12 - If you are interested in working with Sitescout make sure you check out their superb knowedge base. Sitescout is a great traffic source for display advertising. They basically act...

Facebook changes ad text guidelines

Facebook has changed it's policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High...

Dynamic Tracking Tokens For Major Ad Networks

Google Adwords Search term insertion {keyword="leather couches"} {Keyword="Leather couches"} {KeyWord="Leather Couches"} {KEYWORD= "LEATHER COUCHES"} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens :( Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today {keyWORD} =...

Display Marketing Logo Challenge

Wow I don't mind admitting half of these companies I've never heard of before: Display marketing infographic (from http://www.lumapartners.com a good blog actually looking at the industry from an investment perspective) They also have...

Exoclicks Big Data Migration

Exoclick has launched their new admin platform in beta. Some improvements include: Real time reporting, stats updated every minute rather than every quarter of an hour. Day parting capabilities and day part reporting Other new...

Ideas for Banner Ad Split Tests

Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise...