Category: Traffic

Google Friendly Mobile Pages Test 0

Google Friendly Mobile Pages Test

Google have provided a tool which checks to see if a site renders clearly in a mobile browser. The tool looks like it is setup at 320px and if your site works at this you’ll get a “mobile-friendly” tag in your organic search listings. Here’s the link to check your sites: https://www.google.com/webmasters/tools/mobile-friendly/ Some other good sites for checking across different screen sizes/browsers are: http://validator.w3.org/mobile/ – Validates markup, I always have...

mobile landing page code 0

A Simple Mobile Landing Page Template

Here’s a quick design template which is very flexible for mobile app / pin submit type offers. You can view the page at: http://jamesbachini.com/misc/simplemobile.htm And download it from: http://jamesbachini.com/misc/simplemobile.zip Obviously be careful that your button is above the fold on old and new phones. Big image + long headers can push it below which wouldn’t be good. This is great for testing new angles fast because it takes two mins...

Disproportionate Tablet Traffc On Google Adwords 0

Disproportionate Tablet Traffc On Google Adwords

Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block it for desktop campaigns. You can set bid adjustments at -100% to block mobile traffic but Google have disabled this feature for tablets. This means you are stuck with a lot of tablet traffic, in fact a very disproportionate...

Mobile eCPM’s still not competing with desktop 0

Mobile eCPM’s still not competing with desktop

Here’s some stats I ran off today from a Google Adsense account I have for some old seo based domains with various sites and “general” mainstream traffic. It’s interesting to see that the eCPM’s for desktop traffic are still way above that of high end mobile devices: Platform Page views Clicks Page CTR CPC Page RPM Estimated earnings Desktop 217560 6117 2.81% £0.26 £7.38 £1,604.64 High-end mobile devices 110708 2048...

Facebook taking on Google Adwords 0

Facebook taking on Google Adwords

UPDATE: 29th September 2014 – More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version of Atlas which they acquired from Microsoft. The key principle is laser targeting across multiple devices. So you can target the same user on their phone, tablet and laptop. Some more details here: http://atlassolutions.com/2014/09/29/meet-the-new-atlas/ Original Post: http://www.reuters.com/article/2014/09/23/facebook-advertising-idUSL3N0RO01Y20140923 This...

Exoclicks Big Data Migration 0

Exoclicks Big Data Migration

Exoclick has launched their new admin platform in beta. Some improvements include: Real time reporting, stats updated every minute rather than every quarter of an hour. Day parting capabilities and day part reporting Other new reporting features like carrier, browser, os, device This gives some really good insights in to the campaigns and I’m sure that advertisers can use this data to improve conversion rates. Day parting is the obvious...

free and simple ppc tool 0

Simple PPC List Builder

I used to use a programme called JAH Simple PPC to build out wordlists for pay per click campaigns. Basically it would combine different key word variations. I couldn’t find it anymore so decided to build my own and get a bit of practice with javascript. Hope this is useful to someone. http://www.jamesbachini.com/misc/ppc.htm http://www.jamesbachini.com/misc/ppc.htm The old version had some other features but I can’t remember what they were. If someone...

Facebook Social Graph, Start of the end for online dating? 0

Facebook Social Graph, Start of the end for online dating?

Today Facebook launched the social graph in the UK. You can see from the below screenshot how this can be used to search for friends and friends of friends who are single. Could this be the start of Facebook entering or getting more involved in the online dating world? With the introduction of #hashtags it was clear Facebook was treading on Twitters toes. Now social graph is a clear attack...

Some info on popular traffic sources… 0

Some info on popular traffic sources…

I came across this summary from an old manual I wrote some time ago. Alot of it is still relevant today, I’ll get round to updating it at some point: Traffic Sources Summary SEO Little to no cost – Free Trafic Long term can take six months to rank Requires large volumes of content Massive potential Becoming harder to manipulate Backlinks are becoming less effective Social signals are becoming more...