Category: Traffic

UK Postcodes for major cities 0

Code / Social

20/04/2012

UK Postcodes for major cities

This is useful for PoF advertising. A list of postcodes (Zip Codes) for major cities in the UK. Can be used for all sorts of other uses, as you can see this was formatted for a php geo-targeting script. $postcode[‘London’] = ‘W1D1AP’; // use for england radius 75miles $postcode[‘Birmingham’] = ‘B46QS’; $postcode[‘Leeds’] = ‘LS18TL’; //not working $postcode[‘Glasgow’] = ‘G22EN’; $postcode[‘Sheffield’] = ‘S38LN’; $postcode[‘Bradford’] = ‘BD12DH’; //not working $postcode[‘Edinburgh’] = ‘EH11JT’;...

Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords 0

Design / PPC

12/04/2012

Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords

I was asked to setup a little campaign for an offline electrical company on “The Google”. The business they operate in is electrical testing or PAT testing as it is known here in the UK. It’s the kind of industry where I wouldn’t expect to find much competition when it comes to online marketing. That was until I saw the CPC’s in Adwords for keywords related to his business: This...

Engage BDR – Self-serve RTB 0

Display

31/03/2012

Engage BDR – Self-serve RTB

Have you seen these ads all over the internet? Chances are pretty high it was probably served by Engage BDR. Up until now their minimum deposit just to test a campaign was $25,000 USD. Which for most affiliates is completely out of reach but now they have released a new real time bidding platform which is run on a self-serve basis. This means you have total control over your campaigns...

SiteScout RTB – A Walk Through 0

Display / Traffic

16/03/2012

SiteScout RTB – A Walk Through

Update 23/08/12 – If you are interested in working with Sitescout make sure you check out their superb knowedge base. Sitescout is a great traffic source for display advertising. They basically act as a reseller for remnant traffic from some of the biggest ad exchanges in the world. There is needless to say massive volume if you can get something working. The system operates on a real time bidding structure...

In-Text Advertising 0

Traffic

15/03/2012

In-Text Advertising

In-text advertising is a form of contextual advertising which is normally served on a cost per click basis. Targeted keywords are turned into links which drive traffic to your offers and landing pages. See below for an example: Alot of these type of ads are served on blogs and content sites so the quality of traffic can be quite high due to nature of visitors coming indirectly from the search...

Google confirms SEO value in Plus One 0

SEO

02/06/2011

Google confirms SEO value in Plus One

The following snippet was displayed in our Adsense account this morning: Does this mean the plus one is affecting searches carried out by people socially linked to your gmail account or does it mean there is a global SEO value in plus ones. Probably both so why isn’t the plus one button as widely spread around the web like the like button… Also how would a plus one help a...

Custom Facebook Share and Twitter Tweet Buttons as WordPress Widget 0

Code / Design / SEO / Social

12/05/2011

Custom Facebook Share and Twitter Tweet Buttons as WordPress Widget

The following is the php code to make your own dynamic Facebook share and Twitter tweet buttons. Just place the images in the root directory and install the Samsarin PHP widget. Copy this code into a Samsarin Php widget and drag it to your sidebar. <a target=”_blank” href=”http://www.facebook.com/sharer.php?u=<?php echo “http://” . $_SERVER[‘HTTP_HOST’]  . $_SERVER[‘REQUEST_URI’]; ?>”><img src=”/share-facebook.png” alt=”Share on Facebook” border=”0″ /></a> <br /> <a title=”Share on Twitter” href=”http://twitter.com/share?_=1292093673417&amp;count=horizontal&amp;original_referer=<?php echo “http://”...

Using Adsense Section Targeting 0

Code / PPC / SEO

10/05/2011

Using Adsense Section Targeting

If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what your site is about and surrounding it in the following tags you can manipulate which ads are shown. <!– google_ad_section_start –> Jet internet marketing is a leading UK resource for direct response marketers and affiliates. Find information and...

Googles Panda Update, Brands and Negative PandaRank 0

News / SEO

09/05/2011

Googles Panda Update, Brands and Negative PandaRank

More information has been coming out about the Panda update. Google have released a article on their webmaster blog describing how they see quality content. There were a few things that really stood out:- Would you recognize this site as an authoritative source when mentioned by name? This seems to be a big hint towards the strength of domain branding. If your site has a recognisable brand (think gumtree for...

PoF Adds Ads Clicked Targeting 0

News / Social

07/05/2011

PoF Adds Ads Clicked Targeting

Plenty of Fish has added an option to advertise only to people who have or haven’t clicked on ads previously. To be more specific there are three categories that you can target by either including them or not including them. So how can this be used to work with your campaigns. If you are using unique creatives you could include people that regularly clicked links. If you are using standard...

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James Bachini is co-founder and CEO of JSEcoin Ltd, a blockchain startup working to utilize browser based mining to reduce the excessive power consumption of traditional cryptocurrencies.

This blog was mainly written while working in ad-tech for around a decade where he launched two successful companies Jet Internet Marketing Ltd and Media Cambridge Ltd.