Category: PPC

A place for pay per click topics such as Google adwords

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Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing campaigns targeting people who are already somewhat aware of our brand/content/offer. Conversion and retargeting tracking...

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No More Forced Tablet Traffic On Adwords

At last Google has put an end to the way it was allowing bid adjustments for mobile and desktop but not tablets. For years this has meant that Adwords advertisers were forced into getting unwanted tablet traffic and paying the same rate for it as desktop. Here is the blog announcement from Google: http://adwords.blogspot.co.uk/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html If you are running Adwords campaigns get in there quick and set the tablet bid adjustment...

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Dynamic Tracking Tokens For Major Ad Networks

Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today {keyWORD} = Order fresh FRUIT today {KEYWord} = Order FRESH fruit today {KEYWORD} = Order...

Disproportionate Tablet Traffc On Google Adwords 0

Disproportionate Tablet Traffc On Google Adwords

Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block it for desktop campaigns. You can set bid adjustments at -100% to block mobile traffic but Google have disabled this feature for tablets. This means you are stuck with a lot of tablet traffic, in fact a very disproportionate...

free and simple ppc tool 0

Simple PPC List Builder

I used to use a programme called JAH Simple PPC to build out wordlists for pay per click campaigns. Basically it would combine different key word variations. I couldn’t find it anymore so decided to build my own and get a bit of practice with javascript. Hope this is useful to someone. http://www.jamesbachini.com/misc/ppc.htm http://www.jamesbachini.com/misc/ppc.htm The old version had some other features but I can’t remember what they were. If someone...

Googler Helping Affiliates…. in 2012! 0

Googler Helping Affiliates…. in 2012!

Just when you think everyone working under advertising at Facebook and Google has been treated to a common sense bypass I get a lovely message like this. Hello James, Thank you for writing in. Hope you’re doing well! I’m Jaya, from the Google AdWords Support Team and I’ll be assisting you with your queries today. First of all, I am extremely sorry about the delay in getting back to you....

Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords 0

Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords

I was asked to setup a little campaign for an offline electrical company on “The Google”. The business they operate in is electrical testing or PAT testing as it is known here in the UK. It’s the kind of industry where I wouldn’t expect to find much competition when it comes to online marketing. That was until I saw the CPC’s in Adwords for keywords related to his business: This...

Using Adsense Section Targeting 0

Using Adsense Section Targeting

If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what your site is about and surrounding it in the following tags you can manipulate which ads are shown. <!– google_ad_section_start –> Jet internet marketing is a leading UK resource for direct response marketers and affiliates. Find information and...