Category: Social

A place to discuss marketing methods on social networks such as Facebook and Twitter.

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Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing campaigns targeting people who are already somewhat aware of our brand/content/offer. Conversion and retargeting tracking...

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Facebook changes ad text guidelines

Facebook has changed it’s policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High Text. The higher band your ad comes in the lower your quality score and less traffic you will get or higher you will have to bid. We’ve found a few things out from our initial tests with the new...

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Dynamic Tracking Tokens For Major Ad Networks

Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today {keyWORD} = Order fresh FRUIT today {KEYWord} = Order FRESH fruit today {KEYWORD} = Order...

retargeting on google and facebook 0

Setting Up Retargeting Pixels for Adwords and Facebook

Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the hidden pixel. This is how to set it up… Facebook Go to Ads Manager > Audiences > Create Audience > Custom Audience > Website Traffic Set in the last to a max of 180 days if required Enter...

facebook social graph dating 0

Designing Banners in Place

Something I don’t hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn’t possible but for traffic sources like Facebook this is something every affiliate should consider. Simply take a screenshot of the page where you intend to advertise and design your banner in place. This will give you a better feel for how...

Facebook taking on Google Adwords 0

Facebook taking on Google Adwords

UPDATE: 29th September 2014 – More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version of Atlas which they acquired from Microsoft. The key principle is laser targeting across multiple devices. So you can target the same user on their phone, tablet and laptop. Some more details here: http://atlassolutions.com/2014/09/29/meet-the-new-atlas/ Original Post: http://www.reuters.com/article/2014/09/23/facebook-advertising-idUSL3N0RO01Y20140923 This...

Facebook Social Graph, Start of the end for online dating? 0

Facebook Social Graph, Start of the end for online dating?

Today Facebook launched the social graph in the UK. You can see from the below screenshot how this can be used to search for friends and friends of friends who are single. Could this be the start of Facebook entering or getting more involved in the online dating world? With the introduction of #hashtags it was clear Facebook was treading on Twitters toes. Now social graph is a clear attack...

Is Facebook Going Live with Mobile Traffic? 0

Is Facebook Going Live with Mobile Traffic?

Is Facebook getting ready to go live with mobile traffic? There are options for mobile operating systems and devices in broad categories now. I still haven’t seen any ads other than sponsered stories on m.facebook.com yet… This screenshot is from the power editor in Chrome, highly recommended if you are uploading lots of similar ads.

Facebook Demand Government ID For Multiple Accounts 0

Facebook Demand Government ID For Multiple Accounts

Yesterday I logged into one of the Facebook accounts I use for marketing and was confronted with this: I took a photo of an id and modified the name, date of birth and photo to match the account. Note they require the date of birth you use when registering so make sure you note it. Everything else I blanked out. Blurred the image a few times to hide the modifications...