Tuesday, January 16, 2018

Social

A place to discuss marketing methods on social networks such as Facebook and Twitter.

retargeting on google and facebook

Setting Up Retargeting Pixels for Adwords and Facebook

Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and "seen"...

Facebook Demand Government ID For Multiple Accounts

Yesterday I logged into one of the Facebook accounts I use for marketing and was confronted with this: I took a photo of an id and modified the name, date of birth...

Facebook Share button more effective than Likes?

A recent post at SEOMoz suggested that their research has found a better correlation between facebook shares than Facebook likes. The full post is here and makes for an interesting read....

Facebook Social Graph, Start of the end for online dating?

Today Facebook launched the social graph in the UK. You can see from the below screenshot how this can be used to search for friends and friends of friends who are...

Is Facebook Going Live with Mobile Traffic?

Is Facebook getting ready to go live with mobile traffic? There are options for mobile operating systems and devices in broad categories now. I still haven't seen any ads other than...
facebook social graph dating

Designing Banners in Place

Something I don't hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn't possible but...

UK Postcodes for major cities

This is useful for PoF advertising. A list of postcodes (Zip Codes) for major cities in the UK. Can be used for all sorts of other uses, as you can see...

Social Network Demographics

Heres a little sketch I put together of the stereotypical users of each of the major social networks. I used Alexa to put this together based on their audience profiling and...

Facebook taking on Google Adwords

UPDATE: 29th September 2014 - More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version...