Tuesday, January 16, 2018

Social

A place to discuss marketing methods on social networks such as Facebook and Twitter.

Is Facebook Going Live with Mobile Traffic?

Is Facebook getting ready to go live with mobile traffic? There are options for mobile operating systems and devices in broad categories now. I still haven't seen any ads other than...

PoF marketing update exclude mobile browsers

Mobile traffic doesn't work for a number of campaigns we run on Plenty of Fish. In the past we have tried to target only desktop users by using the Browser type...

PoF Adds Ads Clicked Targeting

Plenty of Fish has added an option to advertise only to people who have or haven't clicked on ads previously. To be more specific there are three categories that you can...

Facebook taking on Google Adwords

UPDATE: 29th September 2014 - More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version...

Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as...

Facebook Social Graph, Start of the end for online dating?

Today Facebook launched the social graph in the UK. You can see from the below screenshot how this can be used to search for friends and friends of friends who are...
retargeting on google and facebook

Setting Up Retargeting Pixels for Adwords and Facebook

Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and "seen"...

Facebook Share button more effective than Likes?

A recent post at SEOMoz suggested that their research has found a better correlation between facebook shares than Facebook likes. The full post is here and makes for an interesting read....

Social Network Demographics

Heres a little sketch I put together of the stereotypical users of each of the major social networks. I used Alexa to put this together based on their audience profiling and...