Category: Social

Facebook Demand Government ID For Multiple Accounts 0

Facebook Demand Government ID For Multiple Accounts

Yesterday I logged into one of the Facebook accounts I use for marketing and was confronted with this: I took a photo of an id and modified the name, date of birth and photo to match the account. Note they require the date of birth you use when registering so make sure you note it. Everything else I blanked out. Blurred the image a few times to hide the modifications...

Social Network Demographics 0

Social Network Demographics

Heres a little sketch I put together of the stereotypical users of each of the major social networks. I used Alexa to put this together based on their audience profiling and I’ve linked to each at the bottom if you want some further reading. Alexa profiles: Facebook Twitter Linkedin Pinterest MySpace

UK Postcodes for major cities 0

UK Postcodes for major cities

This is useful for PoF advertising. A list of postcodes (Zip Codes) for major cities in the UK. Can be used for all sorts of other uses, as you can see this was formatted for a php geo-targeting script. $postcode[‘London’] = ‘W1D1AP’; // use for england radius 75miles $postcode[‘Birmingham’] = ‘B46QS’; $postcode[‘Leeds’] = ‘LS18TL’; //not working $postcode[‘Glasgow’] = ‘G22EN’; $postcode[‘Sheffield’] = ‘S38LN’; $postcode[‘Bradford’] = ‘BD12DH’; //not working $postcode[‘Edinburgh’] = ‘EH11JT’;...

Custom Facebook Share and Twitter Tweet Buttons as WordPress Widget 0

Custom Facebook Share and Twitter Tweet Buttons as WordPress Widget

The following is the php code to make your own dynamic Facebook share and Twitter tweet buttons. Just place the images in the root directory and install the Samsarin PHP widget. Copy this code into a Samsarin Php widget and drag it to your sidebar. <a target=”_blank” href=”http://www.facebook.com/sharer.php?u=<?php echo “http://” . $_SERVER[‘HTTP_HOST’]  . $_SERVER[‘REQUEST_URI’]; ?>”><img src=”/share-facebook.png” alt=”Share on Facebook” border=”0″ /></a> <br /> <a title=”Share on Twitter” href=”http://twitter.com/share?_=1292093673417&amp;count=horizontal&amp;original_referer=<?php echo “http://”...

PoF Adds Ads Clicked Targeting 0

PoF Adds Ads Clicked Targeting

Plenty of Fish has added an option to advertise only to people who have or haven’t clicked on ads previously. To be more specific there are three categories that you can target by either including them or not including them. So how can this be used to work with your campaigns. If you are using unique creatives you could include people that regularly clicked links. If you are using standard...

Facebook Share button more effective than Likes? 0

Facebook Share button more effective than Likes?

A recent post at SEOMoz suggested that their research has found a better correlation between facebook shares than Facebook likes. The full post is here and makes for an interesting read. One of the things that really caught my attention was in the comments and I quote: “After chatting with our Google rep it seems that FB shares have much more SEO weighting than FB Likes and similar. This is...

PoF marketing update exclude mobile browsers 0

PoF marketing update exclude mobile browsers

Mobile traffic doesn’t work for a number of campaigns we run on Plenty of Fish. In the past we have tried to target only desktop users by using the Browser type targeting option and selecting only:-    Internet Explorer Firefox Chrome This was pretty effective at removing the hoards of mobile traffic however we were missing out on volume for desktop users with Safari or Opera browsers. From one of...