Earls Court, London was home to Internet World 2012 and on a wet Wednesday morning in April I jumped on a train to check it out. It was my first visit to this show and I came away with mixed feelings. I was hoping it was going to be like ad-tech but there was only one company exhibiting that was selling traffic, I think they deserve a mention for that alone.
Here are some photos from the show:
There seemed to be alot of companies selling SEO services, none of the ones I spoke to sounded overly confident in their own abilities to rank for competitive terms. There was a company who specialised in app development across multiple platforms, Lime Apps. I got a really rough budget quote of £2,000 GBP to turn a simple website into an app for ios and android.
There were more hosting service providers and alot of buzz about cloud hosting. White label dating were there and I managed to sit in on one of their talks. The figures they throw out seem to be on a different planet to what everyone else is achieving. Conversions from leads to sales at 12%!! In reality if their platform could convert anything like that for general dating traffic I could have retired a long time ago.
Click consult gets best business card award, for a swanky frosted plastic design with metalic print.
A big thank you to everyone at Cupid PLC for a great night out and a bit of education in vodka appreciation. We ate at a cool little restaurant in Covent Gardens called Belgo which is in some kind of basement/sewer/underground type of setting. Nicer than it sounds and they had a good selection of Belgian ales.
All in all it was a good trip but for general affiliates and networks I would certainly hit ad-tech first and if you still feel the need to wander aimlessly arround an exhibition centre then Internet World is a good place to do it.