JamesBachini.com

Facebook taking on Google Adwords 0

Facebook taking on Google Adwords

UPDATE: 29th September 2014 – More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version of Atlas which they acquired from Microsoft. The key principle is laser targeting across multiple devices. So you can target the same user on their phone, tablet and laptop. Some more details here: http://atlassolutions.com/2014/09/29/meet-the-new-atlas/ Original Post: http://www.reuters.com/article/2014/09/23/facebook-advertising-idUSL3N0RO01Y20140923 This...

Exoclicks Big Data Migration 0

Exoclicks Big Data Migration

Exoclick has launched their new admin platform in beta. Some improvements include: Real time reporting, stats updated every minute rather than every quarter of an hour. Day parting capabilities and day part reporting Other new reporting features like carrier, browser, os, device This gives some really good insights in to the campaigns and I’m sure that advertisers can use this data to improve conversion rates. Day parting is the obvious...

Passing Through Landing Page Variables 0

Passing Through Landing Page Variables

This was inspired by another post which is well worth a read at: http://affplaybook.com/blog/affiliate-marketing/the-ultimate-guide-to-landing-page-tricks/ So many traffic sources provide you with tags such as {keyword} {countrycode} {device} etc. You can add these variables to your url so it would look something like: http://www.myserver.com/landingpage.htm?kw={keyword}&device={device} Then in the code to your landing page you can access these variables. I’ll put examples in PHP and Javascript but any web based language should provide...

Scalling Prosper202 0

Scalling Prosper202

An excellent article from prosper202 on how to scale out to multiple servers efficiently: http://prosper.tracking202.com/blog/tutorial-how-your-current-server-setup-is-costing-you-big-time?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+prosper202+%28Prosper202+Development+Blog%29

Big Brands Screwed By Facebook Because Of ViralNova 0

Big Brands Screwed By Facebook Because Of ViralNova

We were sold on spending huge budgets to gain Facebook page likes with the promise of being able to publish content to those fans for free. Facebook has now done a U-turn and is saying that in future only 1-2% of your Facebook fans will see organic content and that you will need to pay again to get your content in front of those fans on each post. Why? Basically...

Refactoring for ROI in affiliate marketing 0

Refactoring for ROI in affiliate marketing

The importance of refactoring is well documented in the programming world. But I haven’t seen it mentioned in an affiliate marketing context. So what is refactoring? Basically starting again from scratch. So instead adding variations to your banners or landing pages, start again and use everything you’ve learned to produce a better campaign. If you have a campaign that is over a year old and still making money then you...

Big list of Cordova/Phonegap Plugins 0

Big list of Cordova/Phonegap Plugins

I needed a big list of Cordova plugins to search through: android.support.v4 This is a Cordova plugin that adds the Android Support v4 client library. It is meant to be depended on by other plugins. android.support.v7-appcompat This is a Cordova plugin that adds the Android Support v7 AppCompat client library. It is meant to be depended on by other plugins. android.support.v7-mediarouter This is a Cordova plugin that adds the Android...

free and simple ppc tool 0

Simple PPC List Builder

I used to use a programme called JAH Simple PPC to build out wordlists for pay per click campaigns. Basically it would combine different key word variations. I couldn’t find it anymore so decided to build my own and get a bit of practice with javascript. Hope this is useful to someone. http://www.jamesbachini.com/misc/ppc.htm http://www.jamesbachini.com/misc/ppc.htm The old version had some other features but I can’t remember what they were. If someone...

A lesson in writing headlines 0

A lesson in writing headlines

http://www.viralnova.com/ This site is an epic resource of great copy for headlines. Here are some examples and the techniques they employ: This $145,000,000 Spiritual Headquarters Is Just Ridiculous. I’m Sure You Know Who Built It. Questioning the reader to draw intrigue The ‘Before’ Photo Made Me Sick. Yet The ‘After’ Photo Is So Great That I Actually Laughed. The promise of an emotional rollercoaster A Soldier Found This Box Left...