This was something quite simple that shouldn’t have taken me as long as it did to figure out. I had traffic going to one url: http://myserver.com/lander.php?source=google&campaign=no1&c1=foobar I wanted to split the traffic to try two different conversion funnels. The thing was I needed to keep the source, campaign, c1 variables in the url and pass them through to the following landing page so they could be tracked correctly. So I...
This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I’ve thought for a while that Facebook should be able to enter this market and using their vast amount of user data increase CPM’s for small publishers. As of yet this hasn’t been widely adopted and Adsense still dominates. Google also own Doubleclick which is used more widely by larger advertisers.
First time I’ve seen call to action buttons being displayed on Instagram ads. This could be a game changer for anyone building an InstaAudience.
This is a really nice round up from Brent Dunn and Ryan Gray of what worked in 2016 and what affiliates and digital marketers can/should be doing in 2017. Talks a lot about local marketing and moving in to areas which aren’t as competitive.
Intuit have opensourced a enterprise grade A/B testing platform called Wasabi. This runs as an API on a separate server from your site/landers. It isn’t the easiest thing to setup and will require some knowledge of using the command line from a linux based system. You can setup multiple split tests on your website. For example you may want to test two different headlines or another test might be different...
This book was recommended on someones most life changing books list. Despite the guru title it’s actually quite a bit different to the standard Tony Robbins spin-offs. The writer Felix Dennis isn’t selling anything, there’s no upsells or hidden agenda. He’s an older guy that made a lot of money in magazine publishing and floated a large electronics mail order company in the US. His net worth is quoted in...
I was doing some SEO research using the cloud compute engine and ended up analysing tens of millions of URL’s using a link checking tool I built. The following list is a collection of the most linked to domains online. It will have a UK bias and isn’t in perfect order although more popular sites should appear higher up. These sites were all seen four or more times across different...
Here are my predictions for 2017 1. Native will go mainstream and start attracting big brand spenders Native advertising has been affiliate marketers little secret for a couple of years now. The volume is now at a stage where brand advertisers and big spenders are starting to come in and push inventory prices up. Quality issues are still there with a lot of native advertising being placed on sites which...
Adsense’s flex box has made it really simple to put in a piece of code which adapts to the size of available space. I had a situation where I wanted to put my own banners in and then realised I didn’t have the code to change the banner depending on the screen size. What I wanted was a dynamic ad block that displayed different ads depending on the width of...
I loved this email layout so I created my own version which you can download from here: http://jamesbachini.com/misc/email.zip View the html page: http://jamesbachini.com/misc/email.htm Update all the images and links before you send out. The background skyline is in the zip file, you could modify to suit your niche just keep the color the same.
