JamesBachini.com

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Regex’s | Regular Expressions in Programming

Today I saw a nice script which redirects mobile traffic by searching the useragent string for a list of search terms related to mobile devices. This is PHP but I’ll show you how you can use this type of “regex” in Javascript too. <?php $useragent=$_SERVER[‘HTTP_USER_AGENT’]; if(preg_match(‘/^1207.*|^3gso.*|^4thp.*|^501i.*|^502i.*|^503i.*|^504i.*|^505i.*|^506i.*|.*Fennec.*|^6310.*|^6590.*|^770s.*|^802s.*|.*a100.*|.*a510.*|.*a511.*|^abac.*|^acer.*|^acoo.*|^acs.*|^aiko.*|^airn.*|.*alacatel.*|^alav.*|^alca.*|^alco.*|^amoi.*|^Amoi.*|.*android.*|^anex.*|^anny.*|^anyw.*|^aptu.*|^arch.*|^argo.*|^aste.*|^asus.*|^ASUS.*|^attw.*|^au.*|^audi.*|^Audiovox.*|^AU-MIC.*|^aur.*|^aus.*|^avan.*|^beck.*|^bell.*|^benq.*|^BenQ.*|^bilb.*|^bird.*|^Bird.*|^blac.*|.*BlackBerry.*|^blaz.*|.*Blazer.*|.*boxee.*|.*BRAVIA.*|^brew.*|^brvw.*|^bumb.*|^bw.*|^c55.*|^capi.*|^ccwa.*|^cdm.*|^CDM.*|.*CE-HTML.*|^cell.*|^chtm.*|^cldc.*|^cmd.*|^comp.*|^cond.*|.*CorePlayer.*|^craw.*|^dait.*|^dall.*|^dang.*|^dbte.*|^dc.*|.*dell streak.*|^devi.*|^dica.*|.*DLNA.*|.*DLNADOC.*|^dmob.*|^doco.*|^DoCoMo.*|^dopo.*|^dopod.*|^ds.*|^ds12.*|^el49.*|^elai.*|^eml2.*|^emul.*|^eric.*|.*Ericsson.*|^erk0.*|^esl8.*|^ez40.*|^ez60.*|^ez70.*|^ezos.*|^ezwa.*|^ezze.*|^fake.*|^fetc.*|^fly.*|.*FlyCast.*|.*foobar2000.*|^g1.*|^g560.*|^gene.*|^gf.*|^go.*|.*GomPlayer.*|^good.*|.*GoogleTV.*|^grad.*|^grun.*|^haie.*|^Haier.*|.*hbbtv.*|.*HbbTV.*|^hcit.*|^hd.*|^hei.*|^hipt.*|^hita.*|^HP.*|.*htc.*|^htca.*|^htcg.*|^htcp.*|^htcs.*|^htct.*|^http.*|^huaw.*|.*Huawei.*|^hutc.*|^i230.*|^iac.*|^ibro.*|^idea.*|.*iemobile.*|^ig01.*|^ikom.*|^im1k.*|^i-mobile.*|^inno.*|.*ipad.*|^ipaq.*|.*iPAQ.*|.*iphone.*|.*iPod.*|^iris.*|.*iTunes.*|^jata.*|^java.*|^jbro.*|^jemu.*|^jigs.*|^kddi.*|^KDDI.*|^keji.*|^kgt.*|.*kindle.*|^klon.*|^KONKA.*|^kpt.*|^kwc.*|^KWC.*|^kyoc.*|^kyok.*|.*Large Screen.*|^leno.*|^Lenovo.*|^lexi.*|^lg.*|^lg50.*|^lg54.*|^lge.*|^libw.*|^lynx.*|^m3ga.*|^m50.*|^mate.*|^maui.*|^maxo.*|^mc01.*|^mc21.*|^mcca.*|^medi.*|^merc.*|^meri.*|^midp.*|.*midp.*|.*mini.*|^mio8.*|^mioa.*|.*Miro.*|^mits.*|^mmef.*|^mo01.*|^mo02.*|^mobi.*|.*mobile.*|^mode.*|^modo.*|^mot.*|^motv.*|^mozz.*|.*MPlayer.*|.*MSN.*|^mt50.*|^mtp1.*|^mtv.*|^mwbp.*|^mywa.*|^n100.*|^n101.*|^n102.*|^n202.*|^n203.*|^n300.*|^n302.*|^n500.*|^n502.*|^n505.*|^n700.*|^n701.*|^n710.*|^nec.*|^NEC-.*|^nem.*|^neon.*|^netf.*|.*NETTV.*|^newg.*|^NEWGEN.*|^newt.*|.*Nexus 10.*|.*Nexus 7.*|.*Nintendo.*|^nok6.*|^noki.*|.*Nokia.*|.*Novarra.*|^nzph.*|^o2.*|.*o2.*|.*O2.*|^o2im.*|.*Opera.Mobi.*|^opti.*|^opwv.*|^oran.*|^owg1.*|^p800.*|.*Palm.*|^pana.*|^Panasonic.*|^pand.*|^pant.*|^PANTECH.*|^pdxg.*|^PG.*|^pg13.*|^phil.*|^Philips.*|^pire.*|^play.*|.*PLAYSTATION 3.*|.*Plex.*|^pluc.*|^pock.*|.*pocket.*|^port.*|^portalmmm.*|^pose.*|^PPC.*|^prox.*|.*PS3.*|^psio.*|.*psp.*|^qc07.*|^qc12.*|^qc21.*|^qc32.*|^qc60.*|^qci.*|^qtek.*|^Qtek.*|.*QuickTime.*|^qwap.*|^r380.*|^r600.*|^raks.*|^rim9.*|^rove.*|^rozo.*|^s55.*|^sage.*|^Sagem.*|^SAGEM.*|^sama.*|^samm.*|^sams.*|.*SAMSUNG.*|^sany.*|.*Sanyo.*|^sava.*|^sc01.*|^sch.*|^SCH.*|.*SCH-.*|.*sch-i800.*|^scoo.*|^scp.*|^sdk.*|^se47.*|^sec.*|^SEC.*|^sec0.*|^sec1.*|^semc.*|.*SEMC-Browser.*|^send.*|^Sendo.*|^seri.*|^sgh.*|^SGH.*|.*SGH-.*|.*sgh-t849.*|^shar.*|^Sharp.*|.*shw-m180s.*|^sie.*|^SIE.*|^siem.*|^SIEMENS.*|.*silk.*|^sl45.*|^slid.*|^smal.*|^smar.*|.*Smarthub.*|.*smartphone.*|.*SmartTV.*|.*SMART-TV.*|^smb3.*|^smit.*|^smt5.*|^soft.*|^SoftBank.*|^sony.*|^SonyEricsson|^SonyEricsson.*|.*SonyEricsson.*|^sp01.*|^sph.*|^SPH.*|^spv.*|^sy01.*|^symb.*|.*symbian.*|.*SymbianOS.*|^t218.*|^t250.*|^t600.*|^t610.*|^t618.*|.*tablet.*|^tagt.*|^talk.*|^tcl.*|^tdg.*|.*teleca.*|^teli.*|^telm.*|^tim.*|^topl.*|^tosh.*|.*Toshiba.*|.*treo.*|^ts70.*|^tsm.*|^tsm3.*|^tsm5.*|.*up\.browser.*|^upg1.*|.*up\.link.*|.*UPnP.*|^upsi.*|^UTS.*|^utst.*|^v400.*|^v750.*|^veri.*|^Vertu.*|^virg.*|^vite.*|^vk40.*|^vk50.*|^vk52.*|^vk53.*|.*VLC media player.*|^vm40.*|^voda.*|.*vodafone.*|^vulc.*|^vx52.*|^vx53.*|^vx60.*|^vx61.*|^vx70.*|^vx80.*|^vx81.*|^vx83.*|^vx85.*|^vx98.*|^w3c.*|.*WAFA.*|^wap.*|.*wap.*|^wapa.*|^wapi.*|^wapj.*|^wapm.*|^wapp.*|^wapr.*|^waps.*|^wapt.*|^wapu.*|^wapv.*|^wapy.*|^webc.*|.*webOS.*|.*WebTV.*|^whit.*|.*BOLT.*|^wig.*|.*wii.*|^winc.*|.*windows ce.*|.*Windows.CE.*|.*Windows-Media-Player.*|.*WindowsPhone.*|.*Windows Phone.*|^winw.*|^wmlb.*|^wonu.*|^x700.*|.*XBMC.*|.*xbox.*|^xda.*|.*Xda.*|^xda2.*|^xdag.*|^yas.*|^your.*|^zeto.*|^ZTE.*/i’, $useragent)) {     header(‘Location: http://mobile.mysite.com’); } ?> So the code above will redirect mobile devices...

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Book Review: Delivering Happiness – Tony Hsieh

To get through this you are going to need to read a hundred or so pages of why Zappos is such an amazing company how how they are changing the world. That said Tony does make some interesting points throughout the book. His story of how he got started in the tech industry first with Linkshare and then with Zappos is quite an interesting read. Profits > Passion > Purpose...

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A simple floating feedback/support button

It can be very useful for online businesses to collect feedback from their customers. This gives us priceless insight in to their wants, needs and problems. One quick way to start collecting feedback is to place a floating button on the side of your website which opens up a little form. This can be used for support queries too just change the name of the button. There is a working...

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New Page Level Ads – Adsense

These new ads are now available in the Adsense platform: They can be added to your adsense site and will only pop on mobile when Google thinks it’s a good time to launch an overlay. I’m not sure how they calculate this but it is described as displaying at “optimal times”. Most importantly you can add these without them counting towards your three ads per page limit. “Designed by Google...

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Book Review: Will it fly – Pat Flynn

This book is about testing an idea before you go all out and build a business around it. Pat goes through some interesting thought experiments based on what you want personally and how your business idea will fit in to that. There is some good information about market research in there. I particularly like the P.L.A.N.E. section i which stands for: Problems – look for problems your clients may have...

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CTA Conf 2016 Notes (PDF Download )

The CTA Conference was put on by Unbounce in June and they also produced this really good notes PDF which is worth reading for anyone in the digital marketing space. You can download it here: http://calltoactionconference.unbounce.com/docs/CTAConf%202016%20Notes.pdf

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Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing campaigns targeting people who are already somewhat aware of our brand/content/offer. Conversion and retargeting tracking...

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Jim.am has moved to JamesBachini.com

Welcome to the new blog. I have updated the design with a new theme and some pretty pictures. I changed the domain name too as I wasn’t doing anything with the last one and wanted to keep a personal blog anyway so this will suit me more. I still plan to talk, rant and go off the rails about online marketing mainly but this also gives me a bit more...

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Microsoft to buy Linkedin

News this morning is that Microsoft is going to buy Linkedin for $26 Billion USD. Now I’m not saying we are in a new .com tech bubble but… Linkedin has 433 million users. That would give a cost per user of $60usd. Now my first thought is that if Microsoft spent that money on advertising a $60 cpa is about $58 more than it would cost to get users to...