The CTA Conference was put on by Unbounce in June and they also produced this really good notes PDF which is worth reading for anyone in the digital marketing space. You can download it here: http://calltoactionconference.unbounce.com/docs/CTAConf%202016%20Notes.pdf
Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing campaigns targeting people who are already somewhat aware of our brand/content/offer. Conversion and retargeting tracking...
Welcome to the new blog. I have updated the design with a new theme and some pretty pictures. I changed the domain name too as I wasn’t doing anything with the last one and wanted to keep a personal blog anyway so this will suit me more. I still plan to talk, rant and go off the rails about online marketing mainly but this also gives me a bit more...
News this morning is that Microsoft is going to buy Linkedin for $26 Billion USD. Now I’m not saying we are in a new .com tech bubble but… Linkedin has 433 million users. That would give a cost per user of $60usd. Now my first thought is that if Microsoft spent that money on advertising a $60 cpa is about $58 more than it would cost to get users to...
This is more for my use but others might find it helpful when trying to come up with targeting ideas for interests on Facebook Ads. Facebook Ads Targeting Tool
Facebook has changed it’s policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High Text. The higher band your ad comes in the lower your quality score and less traffic you will get or higher you will have to bid. We’ve found a few things out from our initial tests with the new...
The following example will allow you to create an alert box when the user clicks through from your landing page to the offer page. This can be useful to remind users of your offers value proposition, sign-up requirements (double-opt in?) or just to increase conversion rate on the offer end. A working demo is available here: preclickwarning.htm <html> <script> function offerAlert() { alert(“$50 credit has been applied to your...
The following basic PHP code will split traffic by device with iOS traffic going to the first out link, Android to the second and leftovers to the third. <?php $ua = strtolower($_SERVER[‘HTTP_USER_AGENT’]); if (strpos($ua,’iphone’) !== false || strpos($ua,’ipod’) !== false || strpos($ua,’ipad’) !== false) { $out = ‘https://iosoutlink.com/’; } elseif (strpos($ua,’android’) !== false) { $out = ‘https://androidoutlink.com’; } else { ...
At last Google has put an end to the way it was allowing bid adjustments for mobile and desktop but not tablets. For years this has meant that Adwords advertisers were forced into getting unwanted tablet traffic and paying the same rate for it as desktop. Here is the blog announcement from Google: http://adwords.blogspot.co.uk/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html If you are running Adwords campaigns get in there quick and set the tablet bid adjustment...
If you are buying bulk traffic to a mobile offer the chances are that you can split some of your traffic off to different offers. For example if you have a pin submit that only accepts android but has a much higher payout then you can separate your android traffic and increase your bottom line. There are a few ways to do this using popular tracking software but I prefer...
