Some snapshots from ASW15 Meet market, people doing the rounds. The Charles Ngo Seminar Benjamin Yong doing his thing While I’m all for using public transport I’m pretty sure this isn’t how Ryan Eagle does it. Arriving into the strip on the Deuce with a blazer attached to a backpack. You walk a lot in Vegas without realizing it. Which is just as well because this was like a fried...
This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you they just get a feel for it. Very few affiliates actually have a set process or mathematical formula they use when optimising. Whether that be creatives such as banners or site ids or mobile devices. I would say...
Here is the spreadsheet I use to monitor my profit and loss accounts on a daily basis. It’s provided here as a downloadable spreadsheet but I would recommend setting it up how you want and then uploading to Google Docs so it can be worked on from anywhere by anyone. This document works by inputting your daily revenues and your traffic source costs in the various currencies and it will...
I missed it last year so am really looking forward to getting back to Vegas for some blackjack, craps and roulette. No meetings before midday this time, live and learn! I first went to affiliate summit in 2012 and in my opinion it’s the best show of the year. The location, the parties, the sheer volume of people that attend. It’s not one to be missed! Hope to see everyone,...
The importance of refactoring is well documented in the programming world. But I haven’t seen it mentioned in an affiliate marketing context. So what is refactoring? Basically starting again from scratch. So instead adding variations to your banners or landing pages, start again and use everything you’ve learned to produce a better campaign. If you have a campaign that is over a year old and still making money then you...
Will be attending between the 1st and 4th March, staying in Sitges just outside of Barcelona where the show is. If you are going, see you there!! http://www.theeuropeansummit.com Spanish 101 Hello Hola Goodbye Adiós or Hasta luego Have a nice day ¡Que pase un buen día! Good morning Buenos días Good afternoon/evening Buenas tardes...
Yesterday I logged into one of the Facebook accounts I use for marketing and was confronted with this: I took a photo of an id and modified the name, date of birth and photo to match the account. Note they require the date of birth you use when registering so make sure you note it. Everything else I blanked out. Blurred the image a few times to hide the modifications...
It is widely accepted that Google places the most weight on the first 100 links it finds on a web page. With that in mind we can design a website that is optimised so that every single page is as close to the root domain as possible. Even with a 1,000,000+ page website you can still have every page reachable with a minimum of three clicks. We have designed a...
