Tagged: design

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Building Basic Websites

Every now and again you just need a basic site setup to have an internet presence. Normally this occurs for me when a friend or family member tells people I “do websites” and I get roped in to helping them out. So what options are there for a basic, modern website template. The obvious answer is WordPress. It’s a great content management system which anyone can use. Once it’s setup...

The balance of an online marketers skillset 2

The balance of an online marketers skillset

Effective online marketing requires a balance of skills. A good campaign requires creativity, great design, effective programming and meticulous optimisation. Leonardo Da Vinci would have made a great affiliate. If he was around in today he’d find this easy because he had a great balance of artistic creativity and scientific inquisition. Good design is intertwined with art as engineering is with science. A successful online marketer, or team of marketers...

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Designing Banners in Place

Something I don’t hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn’t possible but for traffic sources like Facebook this is something every affiliate should consider. Simply take a screenshot of the page where you intend to advertise and design your banner in place. This will give you a better feel for how...

Ideas for improving landing pages 0

Ideas for improving landing pages

The following is a list of proven methods that can improve the ctr and cvr of a landing page. Big Bright Buttons – Have you split tested different buttons, button text etc? Copy and Text – Persuasive text is key and an art form in itself. Images – Every image on that landing page should be there for a reason, a padlock suggests safety and confidence, a arrow draws attention...

Perfect Site Structure 0

Perfect Site Structure

It is widely accepted that Google places the most weight on the first 100 links it finds on a web page. With that in mind we can design a website that is optimised so that every single page is as close to the root domain as possible. Even with a 1,000,000+ page website you can still have every page reachable with a minimum of three clicks. We have designed a...