James Bachini

facebook audience

  • Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

    Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

    Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing…