Tagged: optimisation

0

Progressive Optimisation

When looking at conversion rate statistics for a new traffic source it is important to optimise the zone ids as efficiently as possible. What I tend to do is work out roughly what conversion rate I want to target and then put a progressive funnel in place to build up to it. So if a zone only has 5000 impressions it’s hard to tell if it’ll be good or not,...

2

How To Optimise Online Affiliate Marketing Campaigns

This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you they just get a feel for it. Very few affiliates actually have a set process or mathematical formula they use when optimising. Whether that be creatives such as banners or site ids or mobile devices. I would say...

Ideas for improving landing pages 0

Ideas for improving landing pages

The following is a list of proven methods that can improve the ctr and cvr of a landing page. Big Bright Buttons – Have you split tested different buttons, button text etc? Copy and Text – Persuasive text is key and an art form in itself. Images – Every image on that landing page should be there for a reason, a padlock suggests safety and confidence, a arrow draws attention...

Mobile Multivariate Testing with SubID’s 0

Mobile Multivariate Testing with SubID’s

Due to slow page load speeds it is advised to keep tracking software to minimum when running mobile campaigns. This caused me a problem when trying to develop and optimise a mobile landing page. Because I wasn’t using prosper or any other tracking software I couldn’t plug in my custom multivariate testing scripts. I was direct linking straight to Neverblue’s platform which has multiple subid’s. I decided the best way...

Apache Logs – Disk Space Ubuntu Plesk 0

Apache Logs – Disk Space Ubuntu Plesk

One of my servers started groaning early last week and it turned out I had log files accumulating to nearly 1TB. Log rotation was switched on but it still wasn’t ideal. I solved this by ssh’ing into a root shell and running the following command: du -a /var | sort -n -r | head -n 10 This lists the directories which are taking up the most space and it showed...

Using Adsense Section Targeting 0

Using Adsense Section Targeting

If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what your site is about and surrounding it in the following tags you can manipulate which ads are shown. <!– google_ad_section_start –> Jet internet marketing is a leading UK resource for direct response marketers and affiliates. Find information and...