Tagged: targeting

Facebook taking on Google Adwords 0

Facebook taking on Google Adwords

UPDATE: 29th September 2014 – More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version of Atlas which they acquired from Microsoft. The key principle is laser targeting across multiple devices. So you can target the same user on their phone, tablet and laptop. Some more details here: http://atlassolutions.com/2014/09/29/meet-the-new-atlas/ Original Post: http://www.reuters.com/article/2014/09/23/facebook-advertising-idUSL3N0RO01Y20140923 This...

Using Adsense Section Targeting 0

Using Adsense Section Targeting

If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what your site is about and surrounding it in the following tags you can manipulate which ads are shown. <!– google_ad_section_start –> Jet internet marketing is a leading UK resource for direct response marketers and affiliates. Find information and...

PoF Adds Ads Clicked Targeting 0

PoF Adds Ads Clicked Targeting

Plenty of Fish has added an option to advertise only to people who have or haven’t clicked on ads previously. To be more specific there are three categories that you can target by either including them or not including them. So how can this be used to work with your campaigns. If you are using unique creatives you could include people that regularly clicked links. If you are using standard...

PoF marketing update exclude mobile browsers 0

PoF marketing update exclude mobile browsers

Mobile traffic doesn’t work for a number of campaigns we run on Plenty of Fish. In the past we have tried to target only desktop users by using the Browser type targeting option and selecting only:-    Internet Explorer Firefox Chrome This was pretty effective at removing the hoards of mobile traffic however we were missing out on volume for desktop users with Safari or Opera browsers. From one of...