The intelligent investor is to fund managers what cashvertising is to marketers. First published in the mid twentieth century it now comes with an updated commentary which is as good as the book itself. Graham inspired a host of famous investors including Warren Buffett and this book mirrors my own opinions about going against the trends of the stock markets. Always buy low when everyone else wants out and thinks you’re crazy and sell when everything looks rosy.
Not much to do with affiliate marketing but sensible risk-adverse investment of profits is something that every online marketer should know something about.