Author: James

Cashvertising – January’s Book of the Month

Cashvertising – January’s Book of the Month

Cashvertising is a classic and would be my first choice for anybody new to affiliate marketing. It was first published a hundred years ago or so by an old school print advertiser. It gives a great overview of the psychology behind marketing and copy writing. The book has become famous in internet marketing circles because to date noone has produced a better foundation for general marketing practice. It is a...

How Groupon’s landing page has evolved in two years

How Groupon’s landing page has evolved in two years

In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a landing page from back then and then one they use today. The lander actually reminds me a bit of some of the dating landing pages which are used throughout the industry. They must still have plenty of volume for...

make money online

How To Make Money Online

Historians will look back at this period of time as an information revolution in the same way we look back at the industrial revolution. In the space of 30 years we have gone from basic communications to having a small portable device connected to a network capable of delivering answers to any question, maps, shopping and dumb selfies of our friends. There have been more millionaires created from web businesses...

Disproportionate Tablet Traffc On Google Adwords

Disproportionate Tablet Traffc On Google Adwords

Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block it for desktop campaigns. You can set bid adjustments at -100% to block mobile traffic but Google have disabled this feature for tablets. This means you are stuck with a lot of tablet traffic, in fact a very disproportionate...

Boost Software (PC Cleaner) Shutdown

Boost Software (PC Cleaner) Shutdown

The FTC has taken another swipe at the darker side of the affiliate industry by closing down Boost Software. Assets frozen and business practices suspended! There CPI offers were pretty big but the business model was scammy at best. The FTC paid particular attention to the telemarketing “scare tactics” used on the backend of the offer. Hopefully noone got too burnt by this… Be careful what you promote!

Mobile eCPM’s still not competing with desktop

Mobile eCPM’s still not competing with desktop

Here’s some stats I ran off today from a Google Adsense account I have for some old seo based domains with various sites and “general” mainstream traffic. It’s interesting to see that the eCPM’s for desktop traffic are still way above that of high end mobile devices: Platform Page views Clicks Page CTR CPC Page RPM Estimated earnings Desktop 217560 6117 2.81% £0.26 £7.38 £1,604.64 High-end mobile devices 110708 2048...

Upgrading to WordPress 4.0 a breeze

Upgrading to WordPress 4.0 a breeze

I always get the fear when doing major upgrades on any platform. Something is bound to be non-compatible and get messed up. In this instance upgrading to WordPress 4.0 took about 5 minutes, didn’t mess up the themes and everything is still where it should be… right? WordPress is, in my opinion, the best platform for blogging and amateur website creation. There’s over 30,000 plugins, more themes than you’ll ever...

My Office

My Office

My office at home. Dell XPS14 Laptop, Dell UHD monitor, Madkatz strike7 gaming keyboard (never played a game on it in my life) and a Madkatz mouse. The Bakerlite phone in the background is a genuine one from the 1940’s. I’d love to rig this up to a bluetooth handset but don’t have the heart to take it apart.

Matomy Media Group

Matomy Media Group

So you think you’ve made it in the performance marketing space? Check out the figures in Matomy’s interim report for a humbling come back down to earth: http://otp.investis.com/clients/uk/matomy/rns/regulatory-story.aspx?cid=813&newsid=441656 Overview of results ($ millions) H1 2014 GAAP H1 2013 GAAP Change GAAP Revenue 107.6 97.3 11% Gross profit 28.8 25.6 13% Operating profit 6.5 4.6 42% Pre-tax profit 13.9 4.1 235% Net income 13.0 3.0 329% Earnings per share 0.18 0.04...