James Bachini

Traffic

  • robots.txt Disallow All | Block Bots

    robots.txt Disallow All | Block Bots

    In this article we are going to look at how to block bot traffic using the robots.txt disallow all feature, then some of the more advanced uses of the robots.txt file. How To Disallow All in robots.txt Custom robots.txt for Specific Bots and Directories Complete List of Bots – robots.txt How To Disallow All in […]

  • Node.js client for Moz API (MozScape)

    Node.js client for Moz API (MozScape)

    Update 2020: This is outdated now and not maintained. I’d recommend using one of these packages: https://www.npmjs.com/package/moz-api https://www.npmjs.com/package/moz-api-wrapper Original Post: I was doing some work with SEO domains and realised there wasn’t a node.js client for the MozScape API… so after Googling and not finding what I was looking for I built one. What this […]

  • All the Facebook ads targeting options [infographic]

    All the Facebook ads targeting options [infographic]

  • New Page Level Ads – Adsense

    New Page Level Ads – Adsense

    These new ads are now available in the Adsense platform: They can be added to your adsense site and will only pop on mobile when Google thinks it’s a good time to launch an overlay. I’m not sure how they calculate this but it is described as displaying at “optimal times”. Most importantly you can […]

  • Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

    Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels

    Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it has a direct influence on their profits. Retargeting (or remarketing) tracking is important because by building an audience we can launch cost-effective marketing […]

  • Facebook changes ad text guidelines

    Facebook changes ad text guidelines

    Facebook has changed it’s policy on disallowing ads with more than 20% text. There are now 4 bands in which your ad will be placed. OK, Low Text, Medium Text, High Text. The higher band your ad comes in the lower your quality score and less traffic you will get or higher you will have […]

  • No More Forced Tablet Traffic On Adwords

    No More Forced Tablet Traffic On Adwords

    At last Google has put an end to the way it was allowing bid adjustments for mobile and desktop but not tablets. For years this has meant that Adwords advertisers were forced into getting unwanted tablet traffic and paying the same rate for it as desktop. Here is the blog announcement from Google: http://adwords.blogspot.co.uk/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html If […]

  • Splitting traffic to different offers on mobile

    Splitting traffic to different offers on mobile

    If you are buying bulk traffic to a mobile offer the chances are that you can split some of your traffic off to different offers. For example if  you have a pin submit that only accepts android but has a much higher payout then you can separate your android traffic and increase your bottom line. […]

  • Leading Ad Networks

    Leading Ad Networks

    Here is a list of the leading ad networks @ Dec 2015: Search PPC Google Adwords MSN Adcenter Social Networks Facebook Twitter Plenty of Fish Reddit LinkedIn In-text Ad Networks 50onRed Infolinks Clicksor Pay per view PPV Traffic Vance Lead Impact Media Traffic Clicksor Pop Unders Wiget Media Adcash AdsTerra Banner Display Networks / Exchanges […]

  • The truth about online advertising agencies and consultants

    I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess […]