James Bachini

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  • Advertising & Marketing Statistics 2020

    Advertising & Marketing Statistics 2020

    These advertising and marketing statistics are derived from raw data on advertising and marketing trends in the UK, US and globally. Feel free to use any of the stats and/or images in 3rd party content but include a link back to this blog at https://jamesbachini.com Advertising Spend & Market Size Stats Performance Marketing Stats E-Commerce […]

  • CoronaVirus | The Most Socially & Economically Disruptive Event Of The Century

    CoronaVirus | The Most Socially & Economically Disruptive Event Of The Century

    The coronavirus pandemic is the most socially and economically disruptive event of the 21st century. What will the world look like once we come out of lockdown and can we return to some level of normality? The lockdown period is expected to last 2-6 months in western economies. There is going to be political pressure […]

  • How To Calculate EV (Expected Value) By Analysing Risk & Reward

    How To Calculate EV (Expected Value) By Analysing Risk & Reward

    Expected value or EV is a term used in finance and gambling to define the estimated return of a given situation based on enough iterations. James On YouTube For example if you bet $1 on a coin toss your EV would be 0 because you would win/lose 50% of the time and your loss would […]

  • Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

    Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

    What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James […]

  • 8 Tips For The Perfect Blog Post

    8 Tips For The Perfect Blog Post

    This is the revised 2020 complete guide to the best practices when creating content for your blog. You can use this framework to create a “perfect blog post” and move your site up the search engine rankings. James On YouTube The Title The title or headline of a blog post should be a close match […]

  • Search For Satoshi

    Search For Satoshi

    In 2008 an anonymous user with the alias Satoshi Nakamoto posted the original Bitcoin whitepaper to the Cryptography mailing list. Satoshi mined a lot of the early Bitcoin blocks and the rewards that are held in bitcoin wallets associated are estimated to be around 1 million BTC or 10 Billion USD. If Bitcoin eventually reaches […]

  • Setting up HTTPS (SSL) with Cloudflare and WordPress

    Setting up HTTPS (SSL) with Cloudflare and WordPress

    If you are just running a wordpress blog or simple website you can setup Cloudflare to manage SSL for you. Cloudflare acts as a proxy between your website and the user. I recently setup Cloudflare which provides a SSL certificate with their free account plan. Step 1. Setup Cloudflare Register for an account. Then select […]

  • Cryptocurrency During The Next Recession

    Cryptocurrency During The Next Recession

    I learnt the hard (and expensive way) not to try and predict stock market timings so I wont guess when the next recession will occur. Like a knock on the door from someone wanting to talk about Jehovah, you know it’s going to happen but it’s normally at the most inopportune time when you don’t […]

  • Publisher Side Ad Platform Statistics

    Publisher Side Ad Platform Statistics

    This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I’ve thought for a while that Facebook should be able to enter this market and using their vast amount of user data increase CPM’s for small publishers. As of yet this hasn’t been widely adopted and Adsense […]

  • Instagram Add Call To Action Button

    Instagram Add Call To Action Button

    Instagram call to action buttons can be found on profile pages and advertisements. This article will show you how to Add a call to action button to your Instagram Profile Add a call to action button to your Instagram Ad Add a call to action button to your Instagram Profile Follow these steps to add […]