Category: Design

A place for posts about website design, html, image editing and conversion rate optimisation.

Capitalisation of Links Test

I thought an interesting split test would be to test if links that are capitalised get more clicks than ones that don’t. For example: – standard (control) – Capitalised This was for a site that wasn’t a personal name and contained a full directory and page like Here are the results: Case Clicks Leads Standard 37065 1080 Capitalised 35531 1024   From this I would suggest that...

A simple floating feedback/support button

Updated for 2020 with a cleaner design. This uses the mail command in PHP to send the email but if this is disabled on your server you can connect it to Sendgrid/Mailchimp/AWS etc for the sending of email queries. There is a working example at: The code for this is really easy to implement as it is all just copy and paste. I’ve open-sourced the project on GitHub:

Resize youtube/vimeo iframe to maximum available height and width

Here is the code to make a flexible or video fit both the height and width of the containing div. Like a flexible adsense unit it will take up the maximum available space on the page or be constrained within a containing object such as a div. CSS: .vcontainer { position:relative; padding-bottom:56.25%; padding-top:30px; height:0; overflow:hidden; } .vcontainer iframe, .vcontainer object, .vcontainer embed { position:absolute; top:0; left:0; width:100%; height:100%;...

Building Basic Websites

Every now and again you just need a basic site setup to have an internet presence. Normally this occurs for me when a friend or family member tells people I “do websites” and I get roped in to helping them out. So what options are there for a basic, modern website template. The obvious answer is WordPress. It’s a great content management system which anyone can use. Once it’s setup...

page load speed results

Checking landing page load times

Landing page load times can make a big difference to the conversion rate of an affiliate campaign. Here’s a great free site for checking load times and getting suggestions on how to improve the page load speed. As you can see I could do with tweeking wordpress to display the images a bit better on my own blog 🙂

facebook social graph dating

Designing Banners in Place

Something I don’t hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn’t possible but for traffic sources like Facebook this is something every affiliate should consider. Simply take a screenshot of the page where you intend to advertise and design your banner in place. This will give you a better feel for how...

Google Friendly Mobile Pages Test

Google Friendly Mobile Pages Test

Google have provided a tool which checks to see if a site renders clearly in a mobile browser. The tool looks like it is setup at 320px and if your site works at this you’ll get a “mobile-friendly” tag in your organic search listings. Here’s the link to check your sites: Some other good sites for checking across different screen sizes/browsers are: – Validates markup, I always have...

How Groupon’s landing page has evolved in two years

How Groupon’s landing page has evolved in two years

In 2012 Groupon was at the cutting edge of performance marketing. They had big budgets and were doing big business with affiliates. I thought it would be interesting to analyse a landing page from back then and then one they use today. The lander actually reminds me a bit of some of the dating landing pages which are used throughout the industry. They must still have plenty of volume for...

Mobile eCPM’s still not competing with desktop

Mobile eCPM’s still not competing with desktop

Here’s some stats I ran off today from a Google Adsense account I have for some old seo based domains with various sites and “general” mainstream traffic. It’s interesting to see that the eCPM’s for desktop traffic are still way above that of high end mobile devices: Platform Page views Clicks Page CTR CPC Page RPM Estimated earnings Desktop 217560 6117 2.81% £0.26 £7.38 £1,604.64 High-end mobile devices 110708 2048...

Upgrading to WordPress 4.0 a breeze

Upgrading to WordPress 4.0 a breeze

I always get the fear when doing major upgrades on any platform. Something is bound to be non-compatible and get messed up. In this instance upgrading to WordPress 4.0 took about 5 minutes, didn’t mess up the themes and everything is still where it should be… right? WordPress is, in my opinion, the best platform for blogging and amateur website creation. There’s over 30,000 plugins, more themes than you’ll ever...