Marketing
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Direct Response Marketing Pushing CPC Prices Up – The Future for Google Adwords
I was asked to setup a little campaign for an offline electrical company on “The Google”. The business they operate in is electrical testing or PAT testing as it is known here in the UK. It’s the kind of industry where I wouldn’t expect to find much competition when it comes to online marketing. That…
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The Neverblue Velo Bankruptcy Saga
On April 3rd Velo Holdings the parent company of Vertrue which in turn is the parent company of Neverblue (have I got that right?) filed for bankruptcy. Performer insider released an “affiliate marketing is dead” post and I’m sure alot of affiliates, myself included, panicked. A generic email followed which stated “we intend to make…
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Engage BDR – Self-serve RTB
Have you seen these ads all over the internet? Chances are pretty high it was probably served by Engage BDR. Up until now their minimum deposit just to test a campaign was $25,000 USD. Which for most affiliates is completely out of reach but now they have released a new real time bidding platform which…
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Handling large volumes of data with Prosper202
IMO the default version of prosper202 isn’t really designed to handle large volume media buys. The latest version 1.7.2 does make it easier with a simple click to clear click data button but it can still prove difficult to pull off reports once the ammount of data you are analysising exceeds a certain limit. The…
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Rotating Offer Pages and Landing Pages in Prosper202
It is really easy to setup rotation of urls in Prosper but if you actually want to track which url is doing better or you want to test different landing pages it can be a little more challenging. One way to do this is to set each url or landing page up separately and then…
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SiteScout RTB – A Walk Through
Update 23/08/12 – If you are interested in working with Sitescout make sure you check out their superb knowedge base. Sitescout is a great traffic source for display advertising. They basically act as a reseller for remnant traffic from some of the biggest ad exchanges in the world. There is needless to say massive volume…
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In-Text Advertising | Ultimate Guide
Updated April 2020 In-text advertising is a form of digital advertising that replaces words on a website with links paid for by advertisers. An advertiser bids for keywords and provides a destination URL. These keywords are replaced with links using a Javascript snippet on the publishers website. In 2020 the leading in-text advertising networks are:…
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Tracking CPS Networks With Prosper202 and CPV Lab
In the UK alot of affiliate marketing is done through cost per sale networks. The big ones being Tradedoubler and Affiliate Window. Here is how to integrate their backend systems with a performance based tracking system such as prosper202. TradeDoubler add &epi=[[subid]] Affiliate Window add &clickref=[[subid]] Affiliate Future add &tracking=[[subid]] Commission Junction add &sid=[[subid]] nb.it…
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Prosper 202 Mods 2012
Prosper202 mods 1) increase session life – stops it logging you out every five minutes when you are trying to work add the following line just before session_start(); in 202-config/connect.php ini_set(‘session.gc_maxlifetime’,99999); 2) bypass adverts on first page – bit naughty but I prefer to jump straight into the spy section to see whats been going…
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Big Thank You To Neverblue for Out of Bounds Dominican Republic
Just like to say a big thank you to Neverblue for organising Out of Bounds Dominican Republic. It was an amazing experience to be surrounded by like minded people and have all the luxuries the Neverblue team laid on. Sun Rise Punta Canna 2012 My main takeaways from the trip were:- Mobile advertising is expanding…
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Using Adsense Section Targeting
If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what your site is about and surrounding it in the following tags you can manipulate which ads are shown. <!– google_ad_section_start –> Jet internet…
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Googles Panda Update, Brands and Negative PandaRank
More information has been coming out about the Panda update. Google have released a article on their webmaster blog describing how they see quality content. There were a few things that really stood out:- Would you recognize this site as an authoritative source when mentioned by name? This seems to be a big hint towards…
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Affiliate Network and Payment Terms
There has been news this week of Epic/Azoogle stopping all weekly payments to affiliates. This has sent rumors of financial difficulties and cash flow problems circling the forums for one of the giant CPA networks. Just when the dust settles Maxbounty sends out a network email informing all affiliates they are improving their payment terms…
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Slow Site Speed Prevents Google Indexing Pages
We had a problem with one of our database sites not getting indexed as well as we have come to expect. After about a month it still only had arround 10% of the urls indexed from the sitemaps. We looked at the differences between this and other sites we had which were all going well.…
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Domain Trust Ranking Sites Without Backlinks Or Social Network Indicators?
For the last decade or more the SEO community has been obsessed with backlinks. Whether it be filling out profiles to get a quick link such as the famed Angela and Pauls packages or automated tools such as Xrumer and SENuke. Blog commenting, shout boxes, wordpress templates, sql injection, website widgets are just some of…
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The future of MFA (Made for Adsense) sites after the Google panda update
The big content directories such as ezinearticles, hubpages, articlesbase etc. All took a big hit with the Google panda update. It seems Google targeted low quality article databases with heavy blocks of adverts. These article directories have been abused by black and white hat link builders for the past decade. They allow people to post…
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Custom WordPress 404 Page For SEO
I have recently been purchasing used domain names from Godaddy Auctions and Dropcatch. When I get the domains the first thing we do is look at what traffic they were pulling for what topics via google cached web search. If there is some good content on there and things we want to keep we will…
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Setting up twitter feed to post to Twitter and Facebook accounts
If you don’t already have a facebook and twitter account for your company they are really easy to setup. On facebook remember to click the “Create a Page for a celebrity, band or business” link on the homepage. Once you have those accounts setup head over to twitterfeed.com and sign up for an account. Enter…
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Perfect Site Structure
It is widely accepted that Google places the most weight on the first 100 links it finds on a web page. With that in mind we can design a website that is optimised so that every single page is as close to the root domain as possible. Even with a 1,000,000+ page website you can…
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Two php functions for scraping content and extracting links
////// Grab webpage ////// function webFetcher($url) { $crawl = curl_init(); curl_setopt ($crawl, CURLOPT_URL, $url); curl_setopt($crawl, CURLOPT_RETURNTRANSFER, 1); $resulting = $resulting.curl_exec($crawl); curl_close($crawl); return $result = $resulting; } //////////////////////////////// //// extract links //// function extract_links($text) { preg_match_all(‘/<\s*a[^<>]*?href=[\’”]?([^\s<>\’”]*)[\’”]?[^<>]*>(.*?)<\/a>/si’, $text, $match_array, PREG_SET_ORDER); $return = array() ; foreach ($match_array as $serp) { $full_anchor = $serp[0]; $href = $serp[1]; $anchortext =…
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CPA Tips
Maxbounty tracking with subid in prosper202: /tracking202/static/gpb.php?amount=&subid=#S1# The standard conversion rate I use (probably out of date): //$ > £ = x 0.64 Note that what you buy and sell dollars for is very different, 2-4% Consider setting up US bank account. Not possible without visiting the states to the best of my knowledge. Phi…
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Prosper202 Hacks and Modifications
JiM’s Prosper202 mods 1) increase session life (stops it locking you out every few minutes) add the following line just before session_start(); in 202-config/connect.php ini_set(‘session.gc_maxlifetime’,99999); 2) Cchange the first page you see. edit 202-login.php line 80: header(‘location: /202-account’); to header(‘location: /tracking202’); or /tracking202/spy/ If you are doing email submits or any volume loging into spy…
