Google Analytics Event Tracking | GA Events Setup, Tips & Examples
In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for...
Category: Tracking
I genuinely believe I know more than anyone else on the planet about tracking online marketing campaigns, mainly because I’ve learned from messing it up more times than anyone else on the planet.
CRO | Conversion Rate Optimisation
Conversion rate optimisation or CRO is the process of making a website, landing page or app convert more visitors into leads and customers. What is CRO and do I need it? What...
What is Online Marketing? | A Definitive Guide
Introduction In this document I explain how online marketing works, provide online marketing tips and show how online marketers make money. There is a deep dive into building web properties, which traffic...
Setting up HTTPS (SSL) with Cloudflare and WordPress
If you are just running a wordpress blog or simple website you can setup Cloudflare to manage SSL for you. Cloudflare acts as a proxy between your website and the user. I...
Progressive Optimisation
When looking at conversion rate statistics for a new traffic source it is important to use progressive optimisation to block non-converting sources as early and efficiently as possible. The first step is...
Capitalisation of Links (www.MySite.com) CRO Test
I thought an interesting split test would be to test if text links on a landing page that are capitalised get more clicks than ones that don’t. For example: https://www.jamesbachini.com/ – standard...
PHP Redirect with Parameters | Passing GET variables in a Redirect
Update July 2020 To do a 301 PHP redirect with parameters to another page we can use the following code: The entire query parameter string is stored in the following variable. Everything...
Wasabi AB Testing Platform
Update July 2020 – Wasabi is no longer maintained or supported. Check this article for more information on conversion rate optimisation. Wasabi AB Testing Platform Intuit have opensourced a enterprise grade A/B...
A simple iOS / Android traffic splitter in PHP
The following basic PHP code will split traffic by device with iOS traffic going to the first out link, Android to the second and leftovers to the third. TIP: This uses a...
Option to Disable Adsense Ads
In some cases it is beneficial to provide a link or option for visitors to a site not to see the adsense ads the first time they visit a page. Ads can...
