Defining Key Performance Indicators | From 34 KPI Examples
In this article we look at Key Performance Indicators, how to define them, review them and how you can set up a KPI dashboard for your business. KPI’s in 90 Seconds What...
Category: Tracking
I genuinely believe I know more than anyone else on the planet about tracking online marketing campaigns, mainly because I’ve learned from messing it up more times than anyone else on the planet.
Analytics Strategy | Essential Guide To Data Driven Marketing 📈
This module is part of a free online course where you can learn digital marketing. How to create an analytics strategy to track visitor metrics, provide actionable insights into performance and establish...
Copywriting for Websites | Marketing Psychology Secrets
This article is part of a free online course where you can learn digital marketing. This article provides original research on how copywriting for websites converts visitors to customers and how to...
Google Analytics Event Tracking | GA Events Setup, Tips & Examples
In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for...
CRO | Conversion Rate Optimisation
This article is part of a free online course where you can learn digital marketing. Conversion rate optimisation or CRO is the process of making a website, landing page or app convert...
Setting up HTTPS (SSL) with Cloudflare and WordPress
If you are just running a wordpress blog or simple website you can setup Cloudflare to manage SSL for you. Cloudflare acts as a proxy between your website and the user. I...
Progressive Optimisation
When looking at conversion rate statistics for a new traffic source it is important to use progressive optimisation to block non-converting sources as early and efficiently as possible. The first step is...
Capitalisation of Links (www.MySite.com) CRO Test
I thought an interesting split test would be to test if text links on a landing page that are capitalised get more clicks than ones that don’t. For example: https://www.jamesbachini.com/ – standard...
PHP Redirect with Parameters | Passing GET variables in a Redirect
Update July 2020 To do a 301 PHP redirect with parameters to another page we can use the following code: The entire query parameter string is stored in the following variable. Everything...
Wasabi AB Testing Platform
Update July 2020 – Wasabi is no longer maintained or supported. Check this article for more information on conversion rate optimisation. Wasabi AB Testing Platform Intuit have opensourced a enterprise grade A/B...
