Progressive Optimisation
When looking at conversion rate statistics for a new traffic source it is important to use progressive optimisation to block non-converting sources as early and efficiently as possible. The first step is...
Category: Tracking
Capitalisation of Links (www.MySite.com) CRO Test
I thought an interesting split test would be to test if text links on a landing page that are capitalised get more clicks than ones that don’t. For example: https://www.jamesbachini.com/ – standard...
PHP Redirect with Parameters | Passing GET variables in a Redirect
Update July 2020 To do a 301 PHP redirect with parameters to another page we can use the following code: The entire query parameter string is stored in the following variable. Everything...
Wasabi AB Testing Platform
Update July 2020 – Wasabi is no longer maintained or supported. Check this article for more information on conversion rate optimisation. Wasabi AB Testing Platform Intuit have opensourced a enterprise grade A/B...
A simple iOS / Android traffic splitter in PHP
The following basic PHP code will split traffic by device with iOS traffic going to the first out link, Android to the second and leftovers to the third. TIP: This uses a...
Option to Disable Adsense Ads
In some cases it is beneficial to provide a link or option for visitors to a site not to see the adsense ads the first time they visit a page. Ads can...
Dynamic Tracking Tokens For Major Ad Networks
Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:}...
Setting Up Retargeting Pixels for Adwords and Facebook
Retargeting works by placing a image pixel or code snippet on your website. You can then launch advertising campaigns targeted at those specific users that have visited the page and “seen” the...
Setting up Maxmind GEOIP2 Legacy Database with PHP or Javascript
This is the php code I use to access geoip data from Maxmind’s geoip database: <?php $gpath = getcwd() . “/GeoIPCity.dat”; if (isset($_SERVER[‘HTTP_X_FORWARDED_FOR’])) { $myip = $_SERVER[‘HTTP_X_FORWARDED_FOR’]; } if (isset($_SERVER[‘REMOTE_ADDR’])) { $myip...
How To Optimise Online Affiliate Marketing Campaigns
This is going to be another long post about a seemingly boring topic of optimisation. If you ask a hundred affiliates how they optimise a campaign 90% of them will tell you...
