Category: Display

A place for posts on media buys and display advertising

Example Media Buy Letter 12

Example Media Buy Letter

Here is an example media buy proposal letter that can be used as a cold email, contact form or social media message. Response rates for media buy proposals are low so anything...

Publisher Side Ad Platform Statistics 13

Publisher Side Ad Platform Statistics

This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I’ve thought for a while that Facebook should be able to enter this market...