Category: Display

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Designing Banners in Place

Something I don’t hear a lot of affiliates talk about is taking the placement in to consideration when designing banners. Sometimes if you are targeting multiple sites/positions this isn’t possible but for...

Facebook taking on Google Adwords

Facebook taking on Google Adwords

UPDATE: 29th September 2014 – More details coming in about this. Facebook is expected to make an announcement tonight about the new ad platform. Early reports suggest it is a reworked version...

Display Marketing Logo Challenge

Display Marketing Logo Challenge

Wow I don’t mind admitting half of these companies I’ve never heard of before: Display marketing infographic (from http://www.lumapartners.com a good blog actually looking at the industry from an investment perspective) They also...

Direct Linking and Retargeting

Direct Linking and Retargeting

Here is how to do it, you’ll still need a server and a domain. Point all your traffic towards a php file i.e. http://www.mydomain.com/trackandforward.php Then place all your retargeting pixels in to...

Ideas for Banner Ad Split Tests

Ideas for Banner Ad Split Tests

Here are a few ideas for split testing your banner ads. You could quite easily use these to take a single ad and knock up a 100 variations. Test them optimise out...