Creating Google Ads | Tips, Tools & Strategies
This article is part of a free online course where you can learn digital marketing. In this module I’ll be showing you how to create Google Ads effectively to get the best...
Category: Traffic
SEO Content | How To Rank On Google 🕵️
This article is part of a free online course where you can learn digital marketing. In this article we are going to go through the complete process of creating SEO content that...
Marketing Help for Small Businesses
This article provides marketing help for small businesses that want to develop an effective digital marketing strategy. The first section is devoted to what companies can do internally and where to start....
Google Analytics Event Tracking | GA Events Setup, Tips & Examples
In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for...
Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions
What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally...
8 Tips For The Perfect Blog Post
This is the revised 2020 complete guide to the best practices when creating content for your blog. You can use this framework to create a “perfect blog post” and move your site...
What does Affiliate Marketing mean?
Affiliate marketing is when an “advertiser”, normally a brand or company, offers a 3rd party “affiliate” a financial incentive to promote their products and services.
Example Media Buy Letter
Here is an example media buy proposal letter that can be used as a cold email, contact form or social media message. Response rates for media buy proposals are low so anything...
Publisher Side Ad Platform Statistics
This really shows the dominance of Google for display advertising, especially for smaller sites with their Adsense platform. I’ve thought for a while that Facebook should be able to enter this market...
robots.txt Disallow All | Block Bots
In this article we are going to look at how to block bot traffic using the robots.txt disallow all feature, then some of the more advanced uses of the robots.txt file. How...
