Digital Marketing Overview | Beginners Guide
In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the...
Category: PPC
A place for pay per click topics such as Google adwords
Google Ads vs Facebook Ads
The two largest ad networks in the world go head to head in this article. Google Ads vs Facebook Ads provides an overview of the differences between the ad networks with the...
Google Ads Performance Max Campaigns
Google Ads Performance Max campaigns are due to be released in 2021 for advertiser who request to be part of the beta test. The ads will be a “next step” in the...
Traffic Sources | How To Get More Traffic To Your Website
This module is part of a free online course where you can learn digital marketing. In this module we’ll be exploring the most effective traffic sources to drive more visitors and traffic...
Creating Google Ads | Tips, Tools & Strategies
This article is part of a free online course where you can learn digital marketing. In this module I’ll be showing you how to create Google Ads effectively to get the best...
Marketing Help for Small Businesses
This article provides marketing help for small businesses that want to develop an effective digital marketing strategy. The first section is devoted to what companies can do internally and where to start....
Google Analytics Event Tracking | GA Events Setup, Tips & Examples
In this article we will explore what you can do with Google Analytics Events, how to set them up, some example code for where they can be used and some tips for...
Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions
What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally...
What does Affiliate Marketing mean?
Affiliate marketing is when an “advertiser”, normally a brand or company, offers a 3rd party “affiliate” a financial incentive to promote their products and services.
Setting Up Facebook & Google Adwords Conversion & Retargeting Pixels
Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it...
