Conversion tracking is important because it will show you how much each lead or purchase is costing you in advertising costs. For most marketers this is their key performance indicator as it...
At last Google has put an end to the way it was allowing bid adjustments for mobile and desktop but not tablets. For years this has meant that Adwords advertisers were forced...
Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:}...
Have you checked your Adwords campaigns by device recently? If not you should definitely take a look because there is a huge amount of tablet traffic and no way to block it...
I used to use a programme called JAH Simple PPC to build out wordlists for pay per click campaigns. Basically it would combine different key word variations. I couldn’t find it anymore...
Just when you think everyone working under advertising at Facebook and Google has been treated to a common sense bypass I get a lovely message like this. Hello James, Thank you for...
I was asked to setup a little campaign for an offline electrical company on “The Google”. The business they operate in is electrical testing or PAT testing as it is known here...
If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what...
I create content about online business, performance marketing and web development.
Teaching what I've learnt over a decade long journey and continue to learn about how not to build passive online businesses
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