James Bachini

SEO

  • The Secrets Web3 Marketers Use To Launch New Crypto Projects

    The Secrets Web3 Marketers Use To Launch New Crypto Projects

    My previous background in digital marketing and now having worked in the blockchain sector for 6 years provides unique vantage point on the differences between conventional and web3 marketing. Successful crypto projects create communities of advocates who act as micro-influencers championing the cause. In this article I’ll discuss why “build it and they will come”…

  • Digital Marketing Overview | Beginners Guide

    Digital Marketing Overview | Beginners Guide

    In this beginners guide I provide a digital marketing overview of how to setup and run online marketing campaigns. Check out the video and there’s more detailed information below and in the digital marketing tutorials section. [Video] Digital Marketing For Beginners How Online Marketing Works Performance Marketing Process Analytics & Tracking Website, Landing Page Design…

  • Traffic Sources | How To Get More Traffic To Your Website

    Traffic Sources | How To Get More Traffic To Your Website

    This module is part of a free online course where you can learn digital marketing. In this module we’ll be exploring the most effective traffic sources to drive more visitors and traffic to your website. Website Traffic Sources [Video] Paid vs Free Traffic – Expectations vs Reality Free Traffic Sources Content Marketing Strategy SEO –…

  • SEO Content | How To Rank On Google 🕵️

    SEO Content | How To Rank On Google 🕵️

    This article is part of a free online course where you can learn digital marketing. In this article we are going to go through the complete process of creating SEO content that ranks at the top of Google. SEO in 90 Seconds What Content Ranks Well On Google Keyword Research High Click Through Rate Titles…

  • Marketing Help for Small Businesses

    Marketing Help for Small Businesses

    This article provides marketing help for small businesses that want to develop an effective digital marketing strategy. The first section is devoted to what companies can do internally and where to start. The second section is for SMEs with annual marketing budgets greater than £20,000 ($25,000) that could leverage external consultants and agencies. Internal Online…

  • Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

    Micro Conversions | Complete Guide To Optimising & Scaling With Micro Conversions

    What are micro conversions? Micro conversions are minor events such as clicks and scrolls that we can use to track visitor behaviour and optimise advertising and landing pages faster. They are generally not directly linked to key performance indicators for an advertising campaign but can be used to scale (increase traffic volumes) more effectively. James…

  • 8 Tips For The Perfect Blog Post

    8 Tips For The Perfect Blog Post

    This is the revised 2020 complete guide to the best practices when creating content for your blog. You can use this framework to create a “perfect blog post” and move your site up the search engine rankings. James On YouTube The Title The title or headline of a blog post should be a close match…

  • What does Affiliate Marketing mean?

    What does Affiliate Marketing mean?

    Affiliate marketing is when an “advertiser”, normally a brand or company, offers a 3rd party “affiliate” a financial incentive to promote their products and services.

  • robots.txt Disallow All | Block Bots

    robots.txt Disallow All | Block Bots

    In this article we are going to look at how to block bot traffic using the robots.txt disallow all feature, then some of the more advanced uses of the robots.txt file. How To Disallow All in robots.txt Custom robots.txt for Specific Bots and Directories Complete List of Bots – robots.txt How To Disallow All in…

  • Node.js client for Moz API (MozScape)

    Node.js client for Moz API (MozScape)

    Update 2020: This is outdated now and not maintained. I’d recommend using one of these packages: https://www.npmjs.com/package/moz-api https://www.npmjs.com/package/moz-api-wrapper Original Post: I was doing some work with SEO domains and realised there wasn’t a node.js client for the MozScape API… so after Googling and not finding what I was looking for I built one. What this…

  • The truth about online advertising agencies and consultants

    I see a lot of companies promoting online marketing services to small and medium sized businesses. The engineering company I am involved with gets emails every day from companies offering adwords optimisation or SEO (search engine optimisation) services. How many of these companies actually know what they are doing though? I would hazard a guess…

  • Dynamic Tracking Tokens For Major Ad Networks

    Dynamic Tracking Tokens For Major Ad Networks

    Google Adwords Search term insertion {keyword=”leather couches”} {Keyword=”Leather couches”} {KeyWord=”Leather Couches”} {KEYWORD= “LEATHER COUCHES”} {device} {devicemodel} {placement} {creative} {adposition} {target} {network} {matchtype} Facebook No tokens 🙁 Plenty of Fish pof.com {age:} {state:} {gender:} TrafficVance %KEYWORD% MSN Adcenter {KeyWord} = Order Fresh Fruit today {keyword} = Order fresh fruit today {Keyword} = Order Fresh fruit today…

  • Dealing With Googles Mobile Friendly Algorithm

    From the 21st April Google will be penalising sites for mobile search which don’t appear mobile friendly. You can test your site here: https://www.google.com/webmasters/tools/mobile-friendly/ If you haven’t done any mobile design you’ll probably get some warnings like this: Text too small to read Links too close together Mobile viewport not set Content wider than screen…

  • SEO for Fun and Profit

    SEO for Fun and Profit

    SEO Summary Search engine optimisation can be broken down into onsite and offsite factors. Onsite Factors Domain age Domain relevance (Topics throughout site) Domain name relevance (keyword.com) Domain registration factors such as renewal date and private whois Site speed, page load times Site freshness, new daily content Title relevancy Keywords in meta description H1 tag…

  • Tool to generate a guest blog post request

    Tool to generate a guest blog post request

    This tool can be used to generate a guest blog post request for SEO purposes. This is a great way to not only build SEO juice but it also gets your name out there and helps interact with the community surrounding your niche. http://www.jamesbachini.com/misc/guestpostrequest.php Simply enter your name,site,niche and theirs and it will generate a…

  • Forgetting to spin spun text in comment spam

    This made me laugh today:  

  • Mobile eCPM’s still not competing with desktop

    Here’s some stats I ran off today from a Google Adsense account I have for some old seo based domains with various sites and “general” mainstream traffic. It’s interesting to see that the eCPM’s for desktop traffic are still way above that of high end mobile devices: Platform Page views Clicks Page CTR CPC Page…

  • Google confirms SEO value in Plus One

    The following snippet was displayed in our Adsense account this morning: Does this mean the plus one is affecting searches carried out by people socially linked to your gmail account or does it mean there is a global SEO value in plus ones. Probably both so why isn’t the plus one button as widely spread…

  • Custom Facebook Share and Twitter Tweet Buttons as WordPress Widget

    The following is the php code to make your own dynamic Facebook share and Twitter tweet buttons. Just place the images in the root directory and install the Samsarin PHP widget. Copy this code into a Samsarin Php widget and drag it to your sidebar. <a target=”_blank” href=”http://www.facebook.com/sharer.php?u=<?php echo “http://” . $_SERVER[‘HTTP_HOST’]  . $_SERVER[‘REQUEST_URI’]; ?>”><img…

  • Using Adsense Section Targeting

    If you are getting lots of Groupon and Three ads on your adsense niche site the chances are it isn’t optimised correctly. By simply writing a short, keyword rich, snippet of what your site is about and surrounding it in the following tags you can manipulate which ads are shown. <!– google_ad_section_start –> Jet internet…

  • Googles Panda Update, Brands and Negative PandaRank

    More information has been coming out about the Panda update. Google have released a article on their webmaster blog describing how they see quality content. There were a few things that really stood out:- Would you recognize this site as an authoritative source when mentioned by name? This seems to be a big hint towards…

  • Slow Site Speed Prevents Google Indexing Pages

    We had a problem with one of our database sites not getting indexed as well as we have come to expect. After about a month it still only had arround 10% of the urls indexed from the sitemaps. We looked at the differences between this and other sites we had which were all going well.…

  • Domain Trust Ranking Sites Without Backlinks Or Social Network Indicators?

    For the last decade or more the SEO community has been obsessed with backlinks. Whether it be filling out profiles to get a quick link such as the famed Angela and Pauls packages or automated tools such as Xrumer and SENuke. Blog commenting, shout boxes, wordpress templates, sql injection, website widgets are just some of…

  • The future of MFA (Made for Adsense) sites after the Google panda update

    The big content directories such as ezinearticles, hubpages, articlesbase etc. All took a big hit with the Google panda update. It seems Google targeted low quality article databases with heavy blocks of adverts. These article directories have been abused by black and white hat link builders for the past decade. They allow people to post…

  • Facebook Share button more effective than Likes?

    A recent post at SEOMoz suggested that their research has found a better correlation between facebook shares than Facebook likes. The full post is here and makes for an interesting read. One of the things that really caught my attention was in the comments and I quote: “After chatting with our Google rep it seems…

  • Custom WordPress 404 Page For SEO

    I have recently been purchasing used domain names from Godaddy Auctions and Dropcatch. When I get the domains the first thing we do is look at what traffic they were pulling for what topics via google cached web search. If there is some good content on there and things we want to keep we will…

  • Setting up twitter feed to post to Twitter and Facebook accounts

    If you don’t already have a facebook and twitter account for your company they are really easy to setup. On facebook remember to click the “Create a Page for a celebrity, band or business” link on the homepage. Once you have those accounts setup head over to twitterfeed.com and sign up for an account. Enter…

  • Setting up custom facebook and twitter buttons using php

    The canonical tag has been a god send for us helping to get pages indexed and clean up site structures. In many sites we use the same php variable for our share buttons. This is a great way to setup custom twitter and facebook share buttons for your pages. We always use an external template…

  • Perfect Site Structure

    It is widely accepted that Google places the most weight on the first 100 links it finds on a web page. With that in mind we can design a website that is optimised so that every single page is as close to the root domain as possible. Even with a 1,000,000+ page website you can…

  • Two php functions for scraping content and extracting links

    ////// Grab webpage ////// function webFetcher($url) { $crawl = curl_init(); curl_setopt ($crawl, CURLOPT_URL, $url); curl_setopt($crawl, CURLOPT_RETURNTRANSFER, 1); $resulting = $resulting.curl_exec($crawl); curl_close($crawl); return $result = $resulting; } //////////////////////////////// //// extract links //// function extract_links($text) { preg_match_all(‘/<\s*a[^<>]*?href=[\’”]?([^\s<>\’”]*)[\’”]?[^<>]*>(.*?)<\/a>/si’, $text, $match_array, PREG_SET_ORDER); $return = array() ; foreach ($match_array as $serp) { $full_anchor = $serp[0]; $href = $serp[1]; $anchortext =…